Buzzoka To Foray in Influencer/Celebrity Led Commerce
Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led eCommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels and storefronts as part of their linear growth.
The content-led commerce platform will be the 1st of its kind and will allow influencers a new identity in their current avatar.
The platform will offer a more direct method for influencer-inspired e-commerce purchases, which will hence expand the sales for brands. Authenticity is the key reason for brands to choose influencers and a personal online store curated by an influencer will make it more reliable for the followers.
Commenting on the same, Mr Ashutosh Harbola, CEO & Co-founder, Buzzoka, said, “The idea behind connecting the influencers with Ecommece is to enable a personal and direct touch, and stamp out any authenticity issues that an influencer might face with sponsorship. This move will open new avenues in the Influencer marketing domain. Also, influencers and celebrities who are keen to launch their own labels will feel empowered with the platform coming into existence.”
Harbola adds – “ E-commerce platforms like Myntra, Amazon, Flipkart etc are already using affiliate channels to drive sales through influencers, but our offering will be completely led by the influencer rather the platform – We call it the Influencer Commerce.”
Buzzoka is a partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavour of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. With this move by Buzzoka, Influencer Marketing landscape will evolve to and witness massive growth.