It’s been covered in multiple news reports on how the lockdown and home-quarantine across the nation will lead to a boom of ‘quarantine babies’ later in the year. According to a top UN body, India is projected to record the highest number of births in the 9 months since COVID-19 was declared a pandemic in March, with more than 20 million babies expected to be born in the country between March and December.
During lockdown, couples are stuck together with a lot of time to spend with each other. The emotions and hormones are at an all-time high and any slight hint can lead to the land of pleasure. Manforce Condoms have come-up with their Manforce flavors of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection.
The campaign video revolves around all the fun that people are having during the lockdown days but also warning them against the fatherhood situation that they will land in if they do not use protection.
The #BetterEndings campaign has been conceptualized and executed by Grapes Digital. Shradha Agarwal, Co-founder and COO of Grapes Digital says, “Keeping in mind the current pandemic situation: ‘quarantine babies’ and with population increasing day by day, Father’s day is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection. We recommend using Manforce condoms because trust us it’s great to have a kid, but it’s also a responsibility, if you are not ready. So, who doesn’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!”
Commenting on the campaign, Mr. Joy Chatterjee, DGM, Mankind Pharma Ltd. said, “We always drive awareness towards safe intimate relations. Through this campaign we want to promote #BetterEndings of the intimate moments between the couples. This campaign is an initiative to reach out to the masses to apprise them that we all should have fun and make the most of this time of being together, but let’s be cautious and take necessary preventive measures.”
The film showcases different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!