Editorial Desk

1945 Articles Published | Follow:
Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors
DoubleVerify 2023 Global Insights Report highlights surge in CTV fraud and quantifies the cost of ignoring quality in digital media
Integral Ad Science received MRC accreditation for CTV viewable impressions
Goafest 2023 unveils agenda and stellar speaker line-up
Just Herbs’ social experiment demonstrates the real power of fragrances
Havas Media Group India bolsters senior leadership with key elevations
Dentsu Creative India partners with Orange Health Labs to launch a 360-degree campaign
Zee5 Global takes users back in time with Airplane mode, to promote its web series TAJ; garners 30X higher CTR
Innocean India Embarks on transformation to Innocean 2.0
In conversation with Tanya Marwah, Head – Brand Marketing, Digit Insurance 
Samsung TV Plus India becomes the first APAC market to achieve 100+ FAST channels
ABBY One Show Awards 2023 announces shortlist of Creative ABBY
VLCC and Dentsu Creative India have launched a fresh campaign that inspires individuals to embrace their confidence while basking in the sun
In conversation with Nikhil Kumar, Vice President – India, SEA & ME, mediasmart
DoubleVerify launches Programmatic Pre-Bid Attention Optimization Segments to Maximize Campaign Performance
PubMatic launches Activate, bringing programmatic automation to direct deals
MamyPoko Pants launches the #HappyBumHappyMamy campaign
DoubleVerify unveils a report on factors influencing brand safety and suitability
IAS enhances YouTube brand safety and suitability measurement offering
The Advertising Club introduces ‘Young Maverick ABBY Award’ at The ABBY Awards 2023