Editorial Desk

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Zee5 Global takes users back in time with Airplane mode, to promote its web series TAJ; garners 30X higher CTR
Innocean India Embarks on transformation to Innocean 2.0
In conversation with Tanya Marwah, Head – Brand Marketing, Digit Insurance 
Samsung TV Plus India becomes the first APAC market to achieve 100+ FAST channels
ABBY One Show Awards 2023 announces shortlist of Creative ABBY
VLCC and Dentsu Creative India have launched a fresh campaign that inspires individuals to embrace their confidence while basking in the sun
In conversation with Nikhil Kumar, Vice President – India, SEA & ME, mediasmart
DoubleVerify launches Programmatic Pre-Bid Attention Optimization Segments to Maximize Campaign Performance
PubMatic launches Activate, bringing programmatic automation to direct deals
MamyPoko Pants launches the #HappyBumHappyMamy campaign
DoubleVerify unveils a report on factors influencing brand safety and suitability
IAS enhances YouTube brand safety and suitability measurement offering
The Advertising Club introduces ‘Young Maverick ABBY Award’ at The ABBY Awards 2023
MGID integrates with Google Web Stories into its platform
Mad Influence in association with the Ministry of Jal Shakti and Development Leaders Alliance (DLA) launches the campaign #MadForEarth  
Warner Bros. Discovery and Viacom18 announce exclusive content partnership for India
Pitchfork Partners Strategic Consulting launches specialised talent engagement practice
PG Aditiya, Guneet Monga and Mangesh Rane appointed as Jury Chairs for ABBY One Show 2023
In conversation with P. Chandra Shekhara Reddy, Sr. Vice President of Sales and Marketing, Gemini Edibles and Fats India
Goafest 2023 launches Advertising Rocks, a musical talent hunt for the advertising fraternity in India