Editorial Desk

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IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards
Good Creator Co introduces Smart Campaigns, the first-of-its-kind programmatic approach to Influencer Marketing
Amazon mini Tv’s Latest Marketing Campaign with SoCheers Ignites Social Media with ‘Karans’ Dubbed as ‘Badtameez’ by Netizens
Criteo launches its first Agency Challenge in the Criteo Commerce Academy with prizes to get certified in commerce media advertising
Adani Wilmar Limited Launches King’s Kachi Ghani Mustard Oil TV Commercial: Celebrating the Authentic Taste of India
Top Brands, Agencies, and Marketing Leaders converge at the India International Brand Summit 2023
The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 
IPL 2023 emerges as a game changer for Jio Cinema, left Hotstar behind in multiple performance metrics: Bobble AI Data Report
Innocean India strengthens its leadership team with key appointments
HumanAlpha teams up with The Hype Studio to provide digital marketing solutions
DNA Digital Factory expands Operations to Dubai
Goafest Day 2: Zee Entertainment received Broadcaster of the Year title
India Today Group to launch its free-to-air English news channel in the UK
Tide collaborates with Sociowash for their integrated marketing campaign with Punjab Kings
Value 360 Communications, RepIndia join forces to offer reputation management solutions
Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors
DoubleVerify 2023 Global Insights Report highlights surge in CTV fraud and quantifies the cost of ignoring quality in digital media
Integral Ad Science received MRC accreditation for CTV viewable impressions
Goafest 2023 unveils agenda and stellar speaker line-up
Just Herbs’ social experiment demonstrates the real power of fragrances