Editorial Desk

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DoubleVerify launches DV Campaign AutomatorTM to streamline trafficking workflow in Google Campaign Manager 360
DViO Digital joins hands with Max Fashion to bring on #It’s SOyou, Women’s Fest
Criteo acquires Brandcrush to accelerate offline retail media solutions
PRCAI Partners with Mediation Mantras to offer the PR industry a new conflict resolution mechanism
Zupyak launches 1st AI-based Search Optimized Content Creation platform with 200,000 users in India
Cadbury Dairy Milk unveils another leg to its campaign
Social Media Platform ‘GotChosen’ Introduces ads monetization program
Prega News lauds women’s #MarkOfStrength with the new campaign
Castrol unveils refreshed brand to reflect the changing needs of customers
‘The Missing Dulha’ campaign by HDFC Life takes a unique approach to educate viewers on life insurance 
MGID revolutionizes image creation for advertisers with the integration of generative AI
Hyper Connect Asia launches D2C Jewelry brand, Magina
Wizikey, PRPOI unveil the 2023 edition of the ‘State of PR and Comms’ Report
AdLift announces the inaugural edition of Who’s Who of Digital Marketing List
Wavemaker India launches a specialized unit to provide solutions for D2C brands
Famous Innovations, Absolut Glassware launch an activation to Inspire Allyship and Inclusivity 
The Trade Desk has launched a first-party data playbook to guide marketers
IPREX to host its annual global conference for the first time in India
Bloomingdale Public Relations to implement a new work schedule to promote better work-life balance
Zoo Media acquires The Starter Labs to strengthen its D2C capabilities