Connected TV Asia Symposium 2025 – Mumbai: A Powerhouse Gathering That Redefined the Future of Omnichannel Marketing
The third edition of Agency Reporter’s Connected TV Asia Symposium at JW Marriott Sahar, Mumbai on August 7, 2025, brought together the sharpest minds in media, marketing, and technology for an immersive day of discussions on the evolution of Connected TV (CTV) in India and beyond.
Presented by MiQ, Powered by Frodoh and DoubleVerify, in association with Silverpush, and supported by Channel Factory and mCanvas, the symposium explored how CTV is transforming advertising models, reshaping media strategies, and redefining how brands connect with audiences in a multi-screen world.
The day opened with welcome remarks from Rahul Puri, Founder & Editor, Agency Reporter, who highlighted that CTV is no longer a niche segment but an inevitable part of India’s evolving media mix. He emphasized the importance of innovation, collaboration, and measurement in unlocking its full potential.
The knowledge exchange began with Abhishek Goyal, Director – Solutions at MiQ, delivering a compelling spotlight presentation on “CTV in India and Navigating Fragmentation in TV Viewership.” He mapped the current landscape, addressed the challenges, and identified the emerging opportunities in India’s dynamic streaming environment, setting the tone for a day of strategic dialogue.
The first panel of the day, “CTV in the Media Mix,” brought together Prasad Pimple, Executive Vice President & Head – Digital Business Unit at Kotak Life; Aditya Sharma, Head – Media & Digital at Piramal Consumer Healthcare; Avinash Janjire, Senior Vice President & Head – Marketing at Thomas Cook (India); Divyesh Gurlani, Senior Vice President & Business Head: APEX India at Publicis Groupe; and Sachin Mishra, Digital Marketing Lead at Cipla Health. Moderated by Russhabh R Thakkar, Founder & CEO of Frodoh, the conversation examined how CTV fits within omnichannel strategies alongside DOOH, mobile, and social. The panelists stressed the importance of unified brand messaging and cross-platform consistency to drive meaningful campaign outcomes.
Mid-morning featured sharp, insight-packed presentations. Russhabh R Thakkar returned to the stage to share “CTV Best Practices Unlocked: The Frodoh Advantage,” offering a blueprint for advertisers to maximize engagement and impact on connected screens.
This was followed by Rahul Joshi, National Sales Director – India at Silverpush, who explored “Winning Attention on Connected TV with Non-Disruptive Ads,” underscoring the value of creative formats that engage without interrupting the viewing experience. During his session, he introduced Attune, Silverpush’s AI-driven video advertising solution.
A data-rich highlight came from Samir Karpe, Country Manager at DoubleVerify, whose presentation on “Measurement in India’s Streaming Landscape” delved into viewer behavior, ad quality, and the intricacies of measurement in India’s fragmented CTV ecosystem. His session reinforced that transparency and independent verification are not optional, but essential, for building trust and accelerating adoption.
Post-lunch, the fireside forum “How Can the Industry Accelerate CTV Adoption?” brought together Prabhvir Sahmey; Rohan Chincholi, Chief Digital Officer at Havas Media India; and Aaron Noronha, Deputy General Manager – Digital at Godrej Consumer Products Limited. The discussion candidly addressed why CTV’s growth has not yet matched industry buzz, pointing to gaps in infrastructure, advertiser awareness, and premium content availability as areas needing urgent action.
This was followed by Tarun Ummat from Teads, who took the audience through “The Future is Streaming: Adapting to CTV’s Rapid Evolution.” His session showcased how advancements in streaming technology and audience targeting are shaping richer, more personalized viewing experiences.
The day concluded with a high-energy panel, “Cracking CTV Ad Models: What Brands Want Today?” Moderated by Rahul Puri, the discussion featured Amruta Pawar, General Manager – Digital Marketing & Marketing Strategy at Hafele; Aman Joshi, Digital Marketing Head at Dr Agarwals Eye Hospital; Sonali Singh, Deputy General Manager at Tata Motors; Veeraragavan S., Media Lead – Chings and S&J Brand at Tata Consumer Products; Ankita Sharma, Senior Sales Director (West) at Silverpush; Siddesh Kerkar, Principal Partner – Performance at Mindshare India; and Jolene Fernandes Solanki, COO at Madison Media Ultra. Together, they unpacked which CTV ad models are delivering on brand KPIs, how performance and awareness can work in harmony, and why creative flexibility will be key to future CTV investment strategies.
As the symposium came to its end, one sentiment echoed throughout the room: CTV’s future will be driven by brands and partners willing to innovate beyond traditional TV thinking, embrace robust cross-platform measurement, and craft engaging, non-intrusive ad experiences.
The 2025 Mumbai edition of the Connected TV Asia Symposium reaffirmed its position as the definitive platform for shaping India’s streaming and advertising future — uniting leaders ready to take CTV from promise to powerhouse.