Adjust and AppLovin join forces to build a thriving app ecosystem
Adjust, a global mobile attribution and analytics company announced that it has joined forces with AppLovin, a global technology platform that provides developers a set of solutions to grow their businesses. The partnership is built on the grounds of building the future of app marketing in a cohesive manner and offer the best solutions to developers in a single package, around the world.
The partnership comes after years of the two firms working together with a shared vision of building a thriving app ecosystem.
In the last three years, AppLovin has expanded with acquisitions of MAX and SafeDK, and the latest acquisition of Adjust would further help developers with the strong attribute and analytics product suite both the organizations have successfully built.
They have also come together to launch an initiative to help out upcoming developers- the Adjust Growth Scholarship. The initiative has been designed to provide funding and help to new mobile businesses in the form of attribution and analytics tools, marketing, monetization, and product consultation. A $50M fund has also been launched for select app developers who would participate in the scholarship. The recipients would be provided access to Adjust’s attribution platform and the capital to invest in their business.
Adjust would now be a part of the AppLovin family after years of working with them but would remain an independent entity. It would continue to focus on providing holistic solutions to app developers without changing its core offerings, including the tech stack, SDK, among others.