TV

Magnite research in India finds streaming TV enhances ad recall, cultivates trust, and drives purchase intent
In Conversation with Kunal Mehta, Head Partnerships, Samsung TV Plus
Network18 expands its Connected TV reach, brings 4 News Channels to Samsung TV Plus India
Studio 17 Partners with DistroTV to Build and Distribute ‘Kids TV’ FAST Linear Channel to Global Audiences
Addressing India’s biggest misconceptions about CTV
India TV becomes the only news group to have exclusive CTV news channels in India
Criteo Launches Video Advertising Solution with  Full-Funnel Performance Capabilities to Reach and Convert Consumers in the Indian Video Landscape
Milka, BP & HSBC sweeps top spots in Kantar’s Creative Effectiveness awards
Zee’s ‘Ek Desh Ek Raag’ to help humanity rise above the gloom of the pandemic through the power of music
BARC India to Launch Integrated TV and Out of Home TV Measurement Service