Snapdeal releases its Pan-India campaign #Brand Waali Quality, Bazaar Waali Deal
Snapdeal announces the launch of a new brand campaign ‘Brand Waali Quality, Bazaar Waali Deal.’ The campaign aims to highlight Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign aims to disrupt the notion that only expensive products/brands offer good quality.
The campaign “Brand Waali Quality, Bazaar Waali Deal”, features Bollywood actors Riteish Deshmukh and Genelia Deshmukh. Using humor, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.
Through a series of videos, the campaign aims to challenge the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The e-commerce platform informs that the campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focused on getting good quality, high utility items including fashion, accessories, homeware, and much more.
Speaking on the release of the campaign, Snapdeal’s CEO & Co-founder, Kunal Bahl shares, “Value is an integral part of India’s purchase journey – online or offline. It is shaped by decades of experience & acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”
Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal” will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media.
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