Skore in partnership with Isobar launches campaign ‘Cliteracy Drive’
Skore partners with Isobar, the digital agency from the house of Dentsu India, to launch an educational campaign – ‘Cliteracy Drive’ to spread awareness about women’s sexual culmination.
The campaign aims to provide necessary knowledge about the clitoris, a part of female genitals, its role in the climax. For the record, based on research conducted on Indian sexual behavior, it has been revealed that between 65-75% of women don’t reach the final stage during sexual intercourse. Also, 15% of women have never been pleased in their sexual life.
The campaign begins with teasers on key facts, figures, and myths about orgasm. Consumers are further engaged by requesting them to unlock a discount banner through a special experience – an interactive mobile banner designed by mCanvas. To avail discount, consumers must rub the banner with precision. If rubbed the wrong way, the banner responds with tricks and tips of getting it right with Skore OH! Pleasure Gel. The consumers are then further engaged on the brand’s social media pages via snackable interactive content, quizzes, and posts.
The brand has collaborated with digital creator and sex educator, Leeza Mangaldas, to offer learnings through videos that educate consumers on the said subject. A first-ever session titled, ‘Sleepless with Skore’, has also been held with Santu Misra and Aishwarya Subramanyam on their wildly popular Clubhouse room named, ‘The Dark Room’. In this session, people were asked to integrate Skore OH! Pleasure Gel into conversations around female’s climax and related topics. Several influencers have also been engaged to talk about the problems faced by women while trying to reach their peak.
Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare: Consumer Products Division says, “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”
Arjun Siva, DGM – Digital Marketing & eCommerce, Skore adds, “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”
Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India adds, “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.