Republic Bharat dominates Hindi News Market with 19.5% market share, announces hike in rates
With the aspiration of bringing news back to a genre that had forgotten how to break news, R Bharat has quickly established a strong position in the fragmented Hindi news market by becoming the Number 1 Hindi News Channel in less than 19 months of existence. reaching 19.53% market share this week with Prime Time at 19.95% Market Share (NCCS 15+ HSM Week: – 34’20). The average time spent per viewer has grown by 100% since its launch at a staggering 27 mins whereas the total time spent of the Hindi News genre is 17 mins. The channel has uniquely positioned itself as 100% news, consciously moving away from placing entertainment shows in the news wheel as the other counterparts in the genre.
R Bharat continues to maintain no.2 position in terms of reach, delivering more weekly reach than some of the leading paid Hindi GEC and Hindi Movie channels in the country. The channel is also owning prime time, delivering an average market share of 18% (NCCS 15+ HSM Week: – 32’20 to 34’20), with its marquee show Puchata Hai Bharat taking the biggest bite of the market share this week at 26.65% and other Prime time shows such as Mahabharat at 24.41% and Yeh Bharat Ki Baat Hai at 18.17%. (NCCS 15+ HSM Week: – 34’20)
Vikas Khanchandani, Group CEO of Republic Media Network said, “Republic Bharat as a brand has taken up people’s causes and has stayed true to its core by focusing on 100% News. R. Bharat has connected with the Hindi speaking masses by staying relevant, fearless, and honest. That love and affinity for the brand have translated into strong viewership and ratings. Republic Bharat as platform delivers both performance and impact which make it the most engaging and effective news platform across Bharat”
Republic Media Networks’ R Bharat launched on 2nd February 2019, with the aim to shake up the stagnant and satiated Hindi news market and propel a movement that will actively bring about change and foster patriotism in every nook and corner of the country.
With R Bharat winning the ratings game, the organization has made a strategic decision of increasing the price by more than 50% of the existing rates. With the upcoming festive season, R Bharat has announced special offers, promising advertisers across genres a seamless execution experience with the best platform in the Hindi News Market.
Hersh Bhandari, COO of Republic Bharat said, “The belief that News is back has been our biggest win. We have demonstrated with our performance, that we have been consistently delivering for our partners. Clients today are ready to reward performance, if they are convinced about their investment and smart enough to understand their returns. With over 200 weekly active brands showing their faith in the brand , we are in position to ask the deserving price- Rate in the market and we are confident that the market will respond positively”
Disclaimer – The information mentioned here has not been verified by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.