Pepsi unveils #SwagWaliPepsi campaign
Pepsi unveils a digital campaign, kicked off by Bollywood music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi and encourages consumers to show off their confidence and SWAG through a hook step.
Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India comments, “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style.”
The song will be popularized by several macro-influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaur and more, between July 15–18 2021.
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