FreshToHome’s new TVC campaign encourages consumers to buy online

FreshToHome launches its TVC campaign titled “Apne Aap Se Ya FreshToHome App Se”. The campaign is slated…

JioSaavn’s ArtistOne enables artists to engage with audience

JioSaavn introduces ArtistOne. First launched in 2018 as Artist Insights, ArtistOne has been upgraded for…

NUMI Paris onboards Athiya Shetty, KL Rahul as brand ambassadors

NUMI Paris announces the appointment of Actor Athiya Shetty and Ace Cricketer KL Rahul as…

7 Frames annunciates its ‘For a Better Tomorrow’ initiative through a short video

The creative startup, 7 Frames unveils an initiative titled ‘For a Better Tomorrow.’ Under the…

Gozoop makes 5th acquisition globally; rebrands Stratton as Sm(all)

The Gozoop Group announces the acquisition of the digital agency, Stratton Communications. This is Gozoop…

Decoding the future of Martech

In the foreseeable future, marketing will continue to be driven by technology. Here are some…

How vernacular ads will drive the growth of the digital industry

Today, the growth in the digital industry standpoints at– Video, Voice, and Vernacular. Regional languages…

Nyumi enters nutraceutical space launching product portfolio targeting women-centric issues

Nyumi enters the fast-growing nutraceutical space with the launch of critical products specifically formulated for…

Health OK launches campaign #ExpressTheToughLove this Father’s Day

Mankind Pharma’s Multivitamin and minerals brand, Health OK launches a campaign #ExpressTheToughLove, focusing on the father-son relationship.…

White Square annunciates the winners for White Square International Advertising Festival 2021

White Square announces the winners of the White Square International Advertising Festival 2021. White Square…

Havas Media Group India announces key elevations in leadership roles

Havas Media Group India’s focus this year has been on the product offering and thus…

Manforce Condoms launches season 2 of #BetterEndings campaign in collaboration with Grapes Digital

During the second wave of COVID- 19, couples are avoiding stepping out because of the…

Dentsu Group’s new Sports Marketing unit in India will operate under DSAsia

Dentsu International announces the launch of its sports marketing unit in India. The launch is…

Strategies and Opportunities for a Cookieless World

Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is…

Social media silence on social issues – Why it’s not a wise strategy?

Let’s face the truth, 2020 has been a controversial year. While a majority of the…

How to have engaging conversations on Social Media?

Social media is an exciting intersection of public and private. Like everything else in today’s…

Durex’s The Birds and Bees Talk launches ‘Let’s Talk About It’ campaign in collaboration with Plan India

Reckitt launches Year 2 of The Birds and Bees Talk program, which is directed towards…

Bewakoof.com onboards Rajkummar Rao for promoting the brand

Youth brand, Bewakoof.com announces that it has onboarded actor Rajkummar Rao for promoting the brand…

Adidas unveils its short film as part of UEFA EURO 2020 campaign

Adidas unveils the first in a series of short films as part of its new…

FoxyMoron drives sales conversions for Principal Mutual Fund through its New Fund Offer campaign

Subject: Principal Large Cap Fund – New Fund Offer (NFO) Campaign Brand: Principal Mutual Fund…