Republic TV’s – HD Feed across OTT accelerated smashing performance during its telecast of Exit polls for General Elections on 19th May’ 2019

Republic TV has successfully translated its leadership on Broadcast to Digital by creating a huge…

Branding Revisited, IPL Style- What the IPL Inspires About the Art of Branding?

Vinay Kanchan, the writer of this article, is a bestselling author, brand storyteller and an…

The watchful eye of Bigg Boss returns for the second season on Colors Marathi

Rin comes onboard as the Presenting Sponsor, while Puraniks & Helo App have joined as…

Network18 Declares Promotions; Elevates Avinash Kaul, Priyanka Kaul, Puneet Singhvi

In a recent development, Network18 made announcements of restructuring in the company. Avinash Kaul has…

#ARM Worldwide wins Digital mandate for Revolt Intellicorp

The mandate includes digital marketing, creative communication, influencer & content marketing. #ARM Worldwide, an independent…

CMS Asia’s South Asia edition of Content Marketing Awards conferred at Mumbai, Tata Power wins Company of the Year 2019

Asia’s largest content marketing event CMS Asia has recently announced its South Asia edition of…

Nat Geo’s Free Solo – a Guide for Indian Content Creators on how to Nail Nerve-Wracking Content

The unbelievable bout was assembled into an undivided documentary by Nat Geo production that won…

Advertising Mathematics of the Automobile Industry

The Automobile industry has come out as the one spending more on advertising in 2019,…

WATConsult launches its new initiative #FlauntTheGap

The agency introduces 6 months of maternity leave with an extension of additional 6 months…

From prayer to pure air; Milestone Dentsu and RocknRoll Riders introduce #FlagsOfChange

To address the issue of increasing pollution in Leh-Ladakh, RocknRoll Riders, one of Delhi’s leading…

How AR can Facilitate Brand Survival in the Much Evolving Market?

There are, of course, solution providers who enable brands to deliver augmented reality (AR) experiences…

Thought in a Dot Creates Mother’s Day Campaign for Sanitary Brand Cozycare

Conceptualized by Thought In A Dot, the film is an attempt to challenge and uproot…

Four Media Measurement Bodies Form the Global Alliance for the Measurement of Media Audiences (GAMMA) to Chart a Course for the Future of Video Audience Measurement

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align audience measurement operational processes…

Wavemaker India Wins Media Mandate for NestAway

Wavemaker, the media, content, and technology agency from GroupM, has won media duties for NestAway.…

Over 400 marketers take pledge to scale their content marketing efforts at CMS Asia 2019 in Mumbai

Content Marketing Summit Asia – 9th edition of the largest ‘not-for-profit’ content marketing conference across JAPAC driven by the marketing community…

Clinique features Radhika Apte in their Moisture Surge campaign conceptualized by Supari Studios

Digital content studio, Supari Studios, collaborated with the international dermatologist-created skincare brand, Clinique, to conceptualize and…

#JobAlert: Social Media Planner at Omnicom Media Group

Omnicom Media Group, a Gurgaon based media group is hiring a social media planner for…

Hotstar Breaks Global Records Yet Again, Registers 18.6 Million Concurrent Viewers in the VIVO IPL 2019 Final

Over 300 million unique visitors logged on to the platform during the tournament with a…

McDonald’s India Collaborates With TVF’s Screenpatti – HumTum to celebrate Family Day

TVF’s Screenpatti – HumTum is gearing up to release special episodes to build brand affinity…

PivotRoots Strengthens its Management Team with Two Major Appointments

PivotRoots appoints Ashok Shinde to lead performance solutions as Vice President – Performance & Alifiya…