‘Husband’ follows ‘Wife’: New-age creative agency launched to help businesses tackle COVID-19 Challenges
From the House of Wife comes Husband, a new genre of creative agency that comes to the aid of SMEs by offering them marketing strategy and execution services with quick turn-around and at low cost to tackle the challenges posed by the COVID-19 pandemic.
7.5 million small businesses are at risk of shutting permanently. ~61% of small & medium enterprises have scaled down their businesses and only 13% of small businesses claim growth in the next 6 months. This Independence Day witnessed the birth of a new-age creative agency called Husband. Given how the situation for SMEs is, considering the lockdown and the impact on the economy, Husband’s aim is to save, not just their business, but their money too. The agency has reinvented a conversion-optimised funnel that intends to be bulletproof against the perils of marketing catastrophes at low costs and at super speed – the need of the hour for many a business.
Right from launch, Husband offers a comprehensive set of services they call ‘Super Services’ that range from growth hacking that takes care of everything from consultation and strategy to aiding businesses to improve their overall growth, especially through and beyond the lockdown, as well as executionary services like design, digital marketing, advertising and web development to help businesses get back on track.
“With an overwhelming number of digital marketing channels and new-age marketing tools emerging every day, understanding what a brand and business needs is not only over complicated but also leads to outflow of precious investment due to blind experimentation.” Says Neha Mewawalla, Co-founder of Husband. She adds “More often than not, business strategy, growth mapping, planning and estimation is undertaken keeping in mind historic data and evidence. Today, we have none considering the pandemic and perhaps the post-pandemic which will prove to be the beginning of the worse. That’s where Husband comes in. Clad with a cape of expertise and flight almost like a superhero to save their world, their businesses AND their banks.”
Though new in the market, Husband is the latest initiative by Wife, a leading brand management, marketing, communication and creative agency based out of Mumbai that calls itself a “Brand’s Better Half.” Wife has been creating happily-ever-afters for many brands over the past four years including L&T, Network18, Times Network, RPG Group, Hyatt, SBI Bank, Verizon Media, Yahoo! India, Procter & Gamble, KEC, WPP Group, Bytedance and more, as their better half.
“Husband will know no boundaries and intends to help SMEs pan-India no matter how small or big.” Says Ankur Chaturvedi, Co-founder of Husband. He continues saying “The idea is to make the commissioning process as simple as purchasing something off an e-commerce website, thereafter, having a dedicated project manager and a swanky dashboard to track progress, all at their fingertips, that too at affordable, transparent and never invisible cost plans. We also intend to soon launch a free consultation for a period of one week for businesses to test-drive the works.”
Husband isn’t the superhero your business needs but rather the superhero your business deserves. The promise is simple – to build and implement simple yet super-effective marketing tactics for your business and brand, all the way from starting a conversation with a potential customer to making them your loyal audience across mediums and platforms. In other words, Husband’s here to turn your business into a super-business.