Exclusive: Dollar Industries Scouts for National PR Partner
Looks for an agency that has its roots in national media space and are exposed to new PR trends including Online Reputation Management.
Dollar Industries Ltd has initiated a pitch are looking for a National Partner in PR, who shall re-position brand DOLLAR in Indian market and other markets in Asia.
Dollar Industries Ltd has been listed in NSE and BSE during last couple of years and it has been doing steadily in stock market. This is not known widely to the industry and to our customers. Moreover, in recent years, the evolution in product offerings from the company has gone from just men’s innerwear to full fledged knitwear clothing for a family.
Yet the image of the brand is clinging to Men’s category in clothing. Dollar has presence in all states of India. It is the largest selling brand across Middle East and has a growing market in South East Asia and West Africa.
“We hope a new partnership with an established PR agency, that has its roots in national media space and are exposed to new PR trends including Online Reputation Management, can help us in our endeavour. Therefore, we are open to invite agencies, who can come and present their credentials along with their view of brand DOLLAR and its future course of visibility in terms of PR,” says Bidyut Nath, Head of Marketing & Communications, India & Asia, Dollar Industries.
Currently, the company’s PR mandate is being handled by a regional agency, based out of Kolkata.