Central’s campaign aims to break perceptions & myths faced by women
Central along with their agency NDMPL releases a campaign #WomenWearItBetter this Women’s Day. The campaign consists of a web series told through Instagram stories via a fresh Instagram account, Women Wear it Better!
The campaign gets its name from the insight that women are superior when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style.
The story of this campaign aims to break the perceptions and myths faced by women; like ‘Women don’t get along with each other’, ‘A woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘ a group of women is more chaos, less result’, and many more.
With every episode, the campaign aims to conceive Instagram users as an integral part of the journey by sharing their tips, thoughts, and opinions with the protagonists. Users will be encouraged to share their own incidents and stories that match various stages of the story. Parallelly, the dedicated handle addresses and amplifies the attitude and poise that makes every woman a winner, and is a potential community in the making. The campaign also consists of confidence-boosting messages, an interesting monologue of the protagonist, and BTS sneak-peeks of how the show took shape.
Pawan Sarda, Digital Marketing Head at Future Group says, “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to inculcate a sense of pride into every woman’s mind, while at the same time not veering away from our primary offering i.e., Fashion. NDMPL co-created, conceptualized, and executed the campaign bringing this wonderful idea to life. We are proud to have together created #WomenWearItBetter.”
“Usually, Women’s Day conversations are lost in the age-old talks about independence, feminism, etc. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it,” says the Director of NDMPL, Natasha Saraogi.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.