News

BC Web Wise Appoints Chagas Ferdinando as the Senior Creative Director
BBH India Hires Nivedita Agashe as Creative Director
ACG Appoints Alexander Robertson As The new Chief Marketing Officer
Sanju Menon Appointed Chief Operating Officer of Publicis Ambience & Publicis Beehive
Havas Creative India Bags Integrated Communication Mandate for William Grant & Sons
Viacom18 Gears Up To Launch its New Subscription Streaming Service “Voot Select”
Media Moments wins Integrated Communication Mandate for Parfait
iProspect India wins Paid Media mandate of Max Bupa
Ketan Desai Named Group Chief Operating Officer, GREY group India
Dentsu India Slingshot Wins Digital Mandate for Livspace
Finance Minister Meets News Broadcasters Federation, NBF Seeks Parity in GST with the Print Industry
Wunderman Thompson South Asia Wins the Creative Mandate for Sugarlite
The Social Street Expands its Service Offering with The Blank Canvas
VOOT Begins The New Decade with 100 Million Monthly Active Users
Gautam Reghunath to Lead Dentsu Webchutney As Its new CEO
upGrad On boards Tilt Brand Solutions as it readies to chart out Its branding and communication roadmap
WATConsult Elevates Heeru Dingra as Chief Executive Officer
Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE) Picked Litmus Branding as Creative Agency for EXCON 2019
Tonic Worldwide Launches ‘TWIP’ – a data-driven Video programming division
MEA 2020 to Recognise Innovative and Sustainable Initiatives Involved in Modern Campaigns
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age