News

ShemarooMe Box Office – a platform to release new movies directly on Digital
Gemius Design Studio wins multiple business accounts mandates during the lockdown
DAN Consult in association with MMA launch Modern Marketing Confluence
Moving Walls And TPS Engage announced scalable Cross-Border DOOH executions
What’s the best way to Thrive – Innovating Continuously or Only Digital Presence will do?
PubMatic promotes Sudipto Das to VP Advertiser Solutions APAC
Returning from the blackout
White Square announced the winners for 2020
Fossil welcomes Disha Patani as a celebrity ambassador
In Conversation with Vaibhav Odhekar, POKKT
IICA
Tarun Nangia joins Ministry of Corporate Affairs (MoCA) think-tank
Indian Fantasy Sports contributes INR 750+ CR in FY20
FarEye had been mentioned in Gartner’s market guide for vehicle routing & scheduling
Adidas & McDonald’s bring the “SAUCE PACK” collection to India
Jeep launches ‘My Jeep Story’ for owners to tell the world about the unique bond they share with their Jeep SUVs
My11Circle announced “Beat the Expert” Fantasy cricket contest with Sourav Ganguly
Wizikey launches Wizikey Local, qualifying press reach out to 50 Indian cities
Tech Mahindra will launch Blockchain-based contracts & digital rights management system for global media & entertainment industry
Gaana Brings HOTSHOTS, a social video platform made in India, for India
Dream Sports ranks 7th in India’s Great Mid-size Workplaces 2020
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement