Editorial Desk

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Fully Faltoo sold out 3000 NFTs within 48 hours of launch
Havas Group to open its first virtual village in the metaverse
Adidas onboards Indian Table Tennis player, Manika Batra to be part of its athlete roster for ‘Impossible Is Nothing’ Campaign
New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC
Adidas creates new possibilities for women in sport with its commitment to innovation, athletes, future generation
Shift to digital: How the Indian car-buying landscape is evolving to cater to dynamic consumer demands
How Practically skyrocketed to 1.5mn installs with the ‘Scan Anything’ feature
Vijay Raaz encourages customers to shop from local stores in magicpin’s latest campaign #MagicBaharHaiBro
Tonic Worldwide’s ‘GIPSI’ launches its latest report ‘Metaverse loading’
Cashify onboards Rashmika Mandanna as Brand Ambassador for its integrated marketing campaign
Kofluence raises $4 Million in Pre-Series A Funding
OMD marks its 15th year in India this February
Isobar India enables potential clients to receive high-quality support round the clock through ‘Isobot’
FCB Group India expands its footprint in South Asia with the launch of FCB KL.LK
Research finds more consumers weighing sustainability claims on packaged food choices
Manforce Condoms leverages influencers to build awareness for its Ultrafeel Condoms
Be Awkward, Weird, Free encourages Spykar’s latest Campaign #YoungandRestless
26% surfs the internet while simultaneously watching television: Axis My India February CSI Survey
adidas partners with Sandesh Jhingan, Vice-captain, Indian Men’s Football team to inspire the youth
Indian marketers rank mobile, social media as top priorities for 2022 but ad fraud remains a huge challenge: Report