Editorial Desk

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Lemme Be’s latest ad film narrates honest confessions of a menstruator in a poetry-anthem format
Carmesi announces actress Mithila Palkar as its brand ambassador
Lyxel&Flamingo elevates six homegrown leaders as Partners
Ariel’s latest film encourages men to pledge to #ShareTheLoad equally
Betterhalf.ai’s AR filter #MyFuturePartner crosses 1Bn impressions on social media
Squirrel Solutions has launched India’s first children’s book NFT ‘7 Colors of Holi’ authored by Tulika Singh
Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shop online: Report
Zen Digital Media sets afloat an interactive experiential platform at Juhu Beach, Mumbai
Siyaram’s honors the tailoring community with its ‘Kahani Karigar Ki’ campaign
7UP® launches its latest campaign under its ‘Think Fresh’ series featuring Fido Dido
84% of Indian consumers agree personal hygiene is social, rather than individual, responsibility: Report
Mahindra Truck and Bus launches its latest campaign conceptualized by FCB Interface
Supari Studios creates an online campaign for BATTLEGROUNDS MOBILE INDIA (BGMI)
Fully Faltoo sold out 3000 NFTs within 48 hours of launch
Havas Group to open its first virtual village in the metaverse
Adidas onboards Indian Table Tennis player, Manika Batra to be part of its athlete roster for ‘Impossible Is Nothing’ Campaign
New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC
Adidas creates new possibilities for women in sport with its commitment to innovation, athletes, future generation
Shift to digital: How the Indian car-buying landscape is evolving to cater to dynamic consumer demands
How Practically skyrocketed to 1.5mn installs with the ‘Scan Anything’ feature