Editorial Desk

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Tata Starbucks has launched its 360-degree campaign, #ItStartsWithYourName
Adidas India joins as official footwear partner for the India CWG Contingent
Underspending in 50% of media plans endangers maximum ROI: Nielsen
Capital Float, Walnut, Walnut 369 unify under a new brand, axio
What3Words’ latest campaign illustrates how its innovative technology simplifies complicated addresses
57% consider the brand’s reputation while making a purchase: Axis My India CSI Survey
M.AD School of Ideas launches new campus in Bangalore
Supertails launches its latest campaign, ‘A Rainbow Logo Won’t Change That’
New survey suggests seven in 10 adults in India feel the impact of rising cost of living
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access  
This Pride Month, Wiggles walks the talk with its action-oriented campaign #MyPetMyPride
Native video ads boost brand awareness by 26% as part of larger media mixes: Kantar
Bumble brings back ‘Stand For Safety’ initiative in India
SAP leverages metaverse to accelerate cloud adoption in India
myBillBook releases MSME anthem ‘Tum Kamaal Ho’ marking the occasion of International MSME Day
Wakefit.co welcomes IKEA to Bengaluru with its quirky marketing campaign, #WakefitTrikea
Amazon Prime Video collaborates with AMC Networks to launch AMC+ and Acorn TV on Prime Video Channels in India
Rashmika Mandanna joins Plum as investor and brand ambassador
India’s Entertainment & Media industry is expected to grow at 8.8% CAGR to reach INR 4,30,401Cr by 2026: PwC Report
ShemarooMe, OTTplay ink partnership to make OTT content discovery a breeze for all users