Editorial Desk

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Adidas India launches a new range of walking shoes
The growth rate of female entrepreneurs surpasses that of male entrepreneurs, growing by 2.68x since between 2016 to 2021
Online advertisements influence 55% of health insurance buyers: WATPapers
Havas India, Samsung Ads, MIQ unveil latest brand lift study on Connected TV
ConsCent raises INR 13.26 crore as it builds pay-per-use subscription service for news, OTT companies
91% of Indian consumers prefer online payments; mobile wallet rivals traditional payment methods: Experian report
This World Population Day, Manforce Condoms urges people to #UseManforce
Tata Starbucks has launched its 360-degree campaign, #ItStartsWithYourName
Adidas India joins as official footwear partner for the India CWG Contingent
Underspending in 50% of media plans endangers maximum ROI: Nielsen
Capital Float, Walnut, Walnut 369 unify under a new brand, axio
What3Words’ latest campaign illustrates how its innovative technology simplifies complicated addresses
57% consider the brand’s reputation while making a purchase: Axis My India CSI Survey
M.AD School of Ideas launches new campus in Bangalore
Supertails launches its latest campaign, ‘A Rainbow Logo Won’t Change That’
New survey suggests seven in 10 adults in India feel the impact of rising cost of living
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access  
This Pride Month, Wiggles walks the talk with its action-oriented campaign #MyPetMyPride
Native video ads boost brand awareness by 26% as part of larger media mixes: Kantar
Bumble brings back ‘Stand For Safety’ initiative in India