Editorial Desk

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KFC India taps into MarTech expertise of PivotRoots – A Havas Company to enhance customer lifecycle
DoubleVerify and WARC Report Reveals Gap Between Intent and Action in Media Quality Measurement in India and APAC Broadly
Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising
Diwali shopping to be bigger this year with 70 percent of consumers ready to spend more 
Dentsu India Launches Dentsu Intelligence Dashboard (DID)
Havas Play announces strategic partnership with sports marketing agency, Gameplan Sports
Digitas takes Duolingo to Tollywood Superstardom
AGENCY09 Celebrates its 10-year Anniversary
Dentsu Creative Launches 2023 CMO Report – Creativity at a Crossroads
PR Professionals launches ‘RAISE’: A pro bono social consulting practice on its 12th foundation day
TrafficGuard Launches Pmax Solution to Increase Visibility and Block Ad Fraud in Google Performance Max Campaigns
Traffic Venue Expands Global Presence with New Office Opening in Singapore
Havas Media Network India fuels innovation with pioneering research through its latest whitepaper – How India Buys & How Tech is Shaping E-Commerce Adoption & Experience
‘Jaldi Sukhe…Jaldi Sukhaye’ Welspun’s new home décor national 3D campaign mantra
Fastrack launches actor Vijay Devarakonda as Brand ambassador, with a Fashion First take on youth
Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
Eggfirst Co-founder and CEO, Ashish Banka moves on
Network18 and DistroTV Announce Partnership to Stream Channels Live and Free in India
OMD grows APAC leadership team with new Head of Digital appointment
Eggfirst takes us back in time with its first-ever AI-generated video for Fino Payments Bank