Editorial Desk

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Havas releases its 2024 Meaningful Brand Global report
DoubleVerify launches News Accelerator, empowering advertisers to tap into engaged news audiences while ensuring brand suitability
6E Shuffle: IndiGo and Spotify partner to introduce personalised playlists
Social Beat’s digital campaign for Fortune Foods during Ganesh Chaturthi using AI drives engagement
Digit Life Insurance announces Virat Kohli as brand ambassador
DoubleVerify to introduce pre-screen content controls on Meta, strengthening brand safety, suitability, and media performance
LS Digital and DataMorph partner to speed-up enterprise AI readiness
Dentsu unveils key 2025 media trends: The algorithmic era drives transformation
GADDA CO onboards Shaktimaan fame Mukesh Khanna as brand ambassador
Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media
Sunsilk brings Kolkata’s trams to life with its durga puja campaign
Bank of Baroda announces partnership with Sachin Tendulkar as its global brand ambassador
Hero Realty’s Inspiring Anthem ‘Hero Tum Yahan’ captivates viewers
Brands expected to spend over ₹500 crore on influencer marketing this diwali, with regional influencers at the forefront: Qoruz Report
Havas India bolsters technology, data, and analytics capabilities with local launch of CSA
Amazon Ads expands availability of AI-powered image generation capability to help advertisers deliver richer creative
MGID and ENIL Partner to Accelerate Native Advertising Adoption Across India
The Advertising Club re-elects Rana Barua as President for the second term
Campus Activewear onboards Vicky Kaushal as its new brand ambassador
Weare1 Academy expands faculty with gaming industry veterans to empower aspiring esports professionals