Editorial Desk

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Style Condoms unveils new identity with #StyleHarBaar campaign
Magnite’s Audience Activation solution expands into India and Southeast Asia
LG Ad Solutions renews global partnership with Magnite
DoubleVerify launches GenAI protection to safeguard brands from low-quality content
UNICEF YuWaah’s Green Guardians recognise volunteering efforts of youth in combating climate change
Kantar unveils key Consumer Trends shaping marketing in India for 2025
Omnicom Media Group launches Fuse in India, led by Jigar Rambhia
5.9% growth predicted as algorithmic strategies reshape media investments: Dentsu report
Teads and VIDAA extend and expand exclusive global CTV partnership across US, Europe & APAC
VOX launches innovative ad formats to elevate brand engagement in the Indian market
HDFC Life launches ‘The Missing Beat – Second Chance’
Tata Motors drives engagement with innovative ShareChat campaign for Tata Magic Bi-Fuel
A Cricket Match Like No Other: Talkk.ai’s Humanoid Robots Dazzle Fans !
The Trade Desk’s Ventura: A Transparent Solution for the Connected TV Industry
Connecting Data, Location, and Commerce: Logi5 brings advanced advertising technology to India
Magnite research in India finds streaming TV enhances ad recall, cultivates trust, and drives purchase intent
Havas CX expands into Southeast Asia with Singapore launch
VWO signs strategic partnership with LS Digital to bolster digital experience optimisation for Indian brands
The Trade Desk Reports Third Quarter 2024 Financial Results
DoubleVerify unveils attention offering for publishers, raising the bar for performance optimization and transparency