ad:tech New Delhi 2024: Uniting Technology, Marketing, and Innovation on March 13th and 14th at Yashobhoomi

ad:tech New Delhi is set to begin on March 13th and 14th, 2024, at Yashobhoomi – India International Convention and Expo Centre, Delhi. With 14 years of inspiring legacy, ad:tech lays the foundation for shaping the future of marketing and technology, raising the bar higher than ever.

This year, the theme of the event is “Quest for High and Stable Growth,” reflecting the industry’s pursuit of efficient and impactful growth strategies in an era defined by global uncertainties, geopolitical & economic unrest. To tackle an ever-changing economic environment along with changing consumer behavior, brands need to focus on agility in their digital capabilities and marketing mix. From AI to Attribution, from e-commerce to influencer marketing, from Identity in a privacy-centric world to the new nuances of customer experience, ad:tech 2024 will explore the latest trends and industry breakthroughs that will shape the marketing and technology landscape.

The event will showcase keynote speakers renowned for their expertise in marketing and technology. Tom Fishburne is the creator of Marketoonist and author of “Your Ad Ignored Here”, who offers a blend of humor and insight into consumer behavior to talk about GenZ at the conference. Michael Dobell, Co-Founder of Media.Monks, is a trailblazer in digital content and creative technology who brings together new trends in AI usage. The Mission Start Ab team, including Anisha Singh, founder of She Capital, Manish Chowdhary, Co-Founder, Wow Skincare, and Arjun Vaidya, Co-Founder, V3 Ventures, talks about India’s quest for high and stable growth. Numerous other esteemed speakers from diverse sectors will also share their insights and expertise, making this event a comprehensive platform for learning and networking.

ad:tech 2024 will host discussions on four tracks:

Future Tech: Exploring the latest technological innovations shaping the future of marketing.
Commerce Everywhere: Discussing strategies for engaging consumers across various digital platforms.
Identity, Addressability, and Consumer Experience: Examining the importance of personalized brand interactions.
Accelerated & Sustainable Growth: Highlighting strategies for achieving rapid yet stable business growth.

ad:tech 2024 serves as a nexus where technology, marketing, and innovation converge, promising to attract over 120+ sponsors and exhibitors, 100+ speakers, and 6000+ marketers from around the world as they explore the transformative potential of new-age technologies and market insights. The expo floor at ad:tech 2024 will showcase a diverse range of next-gen innovators and disruptors, spanning expertise in areas such as AI, CTV, Retail Media, CPaaS, Data & Measurement, Performance Marketing, Ad Fraud and more. Notable brands such as WhistleFEED – Platinum Sponsor, Samsung Ads and affle – Diamond Sponsor will be key partners in making the event successful.

Jaswant Singh, Country Managing Director of ad:tech, India, commented, “While sustained profitable growth is a universal goal, it is an elusive one for many companies. At ad:tech 2024 we discuss How Brands can manage their growth strategies: how fast to grow; where to seek new sources of demand and how to leverage tech and innovations available. The conversations at our conference span a diverse spectrum of topics, including how to leverage AI, Retail Media, Commerce everywhere and the ad:tech Expo features a range of exhibitors: from innovative startups to pioneering major marketing and tech companies”

Gen Z Revolution: Understanding Their Behavior and Crafting Strategies for Successful Brand Engagement

Attendees can expect to network with top decision-makers, gain insights from industry experts, and showcase their products and services to a highly engaged audience. The event also offers recruitment opportunities, allowing companies to hire top talent in digital marketing.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.