Unwanted 21 Days rolls out #UnwantedGyaanSeSavdhaan Campaign

Unwanted 21 Days releases a campaign #UnwantedGyaanSeSavdhaan. The campaign intends to mobilize the young population of India, especially newly married couples to know the importance of family planning. The campaign initiates conversation to understand their access to information and services related to reproductive health.

The story of the video campaign revolves around a couple getting married and the immediate question arises from their respective families is, ‘how soon will they get to see a grandchild?’ The campaign highlights how the society awaits impatiently to hear the ‘good news and they start hinting at their advancing age and how the couple is depriving their parents of the pleasure of playing with their grandchildren.

Through this campaign, the brand aims to normalise the conversation around contraception, family planning and raise awareness in a fun, relatable and engaging manner. While age is a factor which a couple needs to consider, that should not be the only reason for them to have a child before they are ready.

Talking about the campaign, Joy Chatterjee, General Manager – Sales and Marketing of Mankind Pharma, shares, “There has been a lot of debate around the right time to conceive and we feel that every couple has the freedom to choose when they can plan their pregnancy. As a contraceptive brand, we are trying to raise the awareness towards family planning as it helps in improving maternal health, child survival, reducing number of abortions and woman empowerment.”

The campaign video is launched in Hindi and adapted in three other languages: Hindi, Marathi, Bhojpuri, Bengali.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.