BARC India

Q1 of 2022 registers 443 million seconds of Ad Volumes: Report
BARC India goes live with the ‘Augmented Data Reporting Standards’
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: Report
BARC India renames ‘Impressions’ to ‘Average Minute Audience’ in line with global measurement standards
Phenomenal surge in weekly viewing minutes (8%) and weekly time spent per user on smartphones (6.2%) amidst the COVID-19 pandemic
BARC India Appoints Mahendra Upadhyay as Chief Information Officer
Partho Dasgupta, CEO, BARC India, Decides to Move On
BARC India Appointed Oversight Committee Submits Report on Outlier Policy
BARC India Scales Up Drive Against Panel Tampering
BARC India Launches PrimaVU to Measure Premium Homes Viewership Patterns
Punit Goenka Named New BARC India Chairman
BARC India Awarded Most Innovative Company 2018