Creator Economy

Covering influencer marketing, live commerce, creator-brand partnerships, and the business of the creator economy in India.

Creator Tech Influencer Marketing Live Commerce
Wizikey standardizes PR Measurement with the launch of ‘News Score’
upGrad upskills over 800 Adfactors PR employees in digital marketing
Ruder Finn India introduces SONAR, a crisis simulation platform to prepare companies to manage, handle crisis
PR Professionals announces Data Analytics, Investor Relations practices on completing a decade long journey
WICCI Public Relations & Digital Marketing Council launches ‘ILead Mentoring Program 2021’
First Partners announces strategic partnership with Singapore-based Progressive Communications
Ruder Finn launches RF Thunder, a new-age communication consultancy in India
Value 360 Communications launches Stock Ownership Plan for its employees
Adfactors PR launches Social Impact Consulting Practice
Value 360 Communications announces strategic expansion into Singapore market
Bconnect Communications embarks on its second-year journey
How can PR help your brand in Category Building and Penetrating new markets?
How 2020 has changed Public Relations for good
Teamwork Communications, IHW Council partner to form ‘Covid-19 Care Alliance for Journalists’
Kaizzen adjudged as 4th fastest growing PR Agency globally by PRovoke
To reinvent, help save the Earth, this Earth Day Ruder Finn launches a global campaign
PRCAI launches #ItStartsWithYou campaign to combat covid-19
Teamwork Communications Group’s Influencers Engagement Wing aims to offer integrated communication solutions
Tute Consult joins Clarity Connections Global Partner Network
Concept BIU launches JournoLIST
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age