Creator Economy

Covering influencer marketing, live commerce, creator-brand partnerships, and the business of the creator economy in India.

Creator Tech Influencer Marketing Live Commerce
Kaizzen receives Great Place To Work certification for March 2023-24
PRCAI Partners with Mediation Mantras to offer the PR industry a new conflict resolution mechanism
Wizikey, PRPOI unveil the 2023 edition of the ‘State of PR and Comms’ Report
IPREX to host its annual global conference for the first time in India
Bloomingdale Public Relations to implement a new work schedule to promote better work-life balance
The human factor to employee lay-offs
How can PR generate strong conversation around brands?
Madan Bahal, Head of Adfactors PR, inducted into Page Hall of Fame
How PR can help social impact organizations
Project “Clean & Green” initiated by Egis in Gurugram
Kaizzen Care organizes Dream Catcher, an exhibition showcasing the artistic prowess of an autistic child
Adfactors PR collaborates with global agencies to provide Future Communicators Foundation scholarships
Advent Public Relations takes a step forward towards menstrual hygiene
Glad U Came announces a new policy by introducing period leaves for menstruating employees
PRHUB partners with Singapore’s APRW to launch Start-Up Practice for APAC Region under IPREX
BCW India Group, WhiteKettle Consulting unveils CSP+ to enable brands steer with purpose
Laqshya Media Group expands its suite of services with the launch of NewsCoverage.in
Pfizer, Bharat Heavy Electricals, RBL Bank are the most visible Mid-cap Companies: Wizikey Report
Kaizzen partners with TERI for World Sustainable Development Summit 2022
Nucleus PR launches NPR Reel Team to enhance engagement for small businesses
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age