Campaigns

Analysis of India’s most effective advertising campaigns — what worked, why it worked, and what brand marketers can learn from it.

MunnaBoy and Short-Circuit Reunite for Flipkart’s Latest Campaign
Hakuhodo India introduces Maruti Suzuki’s 360-degree campaign – #FeelsJustRight
BalleBaazi.com Unveils its New Ad Campaign Featuring Legendary Cricketer, Yuvraj Singh
Brush Them Well! Says the New Campaign from FoxyMoron for New Colgate Total
MTV Breaks Notions with Concept-Based Marketing; Redefines Content Marketing
Dentsu X, Amnet Launch India’s First Programmatic In-Read Audio campaign for AMFI
IPG Mediabrands India & The Humsafar Trust #StandWithPride For LGBTQIA+ community’s
THIS INDEPENDENCE DAY, VIACOM18 CELEBRATES MANY FACETS OF FREEDOM FOR INDIANS
APNI SUNO, says FM Tadka
Xiaomi Announces an Iconic Mix of Vande Mataram to Celebrate Independence Day
THIS INDEPENDENCE DAY VIDEO BY SBI LIFE INSURANCE WILL DEFINITELY INSPIRE YOU
VMLY&R India and Swaraj Tractors Dedicate the Latest Campaign to Indian Farmers
Things Heat Up As Brands Get into a Twitter War Over #BestMovieLineEver
Vivo Smartphone goes Programmatic, connects with Millennials during peak hours on TagTalk
OLX Cash My Car launches its new Ad Campaign
Tanishq presents Blessed Gold – #DuaKaSona
Saregama Carvaan’s Latest Campaign #KyaHaiIsme is All Set to Delight You
SBI Life’s Friendly Gesture Unites Other Indian Life Insurers, Towards a Common Goal of Protecting a Billion Lives
Dentsu Webchutney Brings Back ‘90s Nostalgia With Logitech’s Friendship Day Campaign
Reliance General Insurance Relives Childhood Cricket Memories with its new #CoveredHai Campaign
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Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age