Editorial Desk

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HDFC Life’s latest campaign #Decision2Protect focuses on the need for term insurance plans
Kaizzen bags PR mandate for Ed-Tech firm ‘Talentedge’
ŠKODA AUTO India partners with Twitter to launch a first-of-its-kind ‘Speed Challenge’ game
OTT Advertising: Programmatically speaking
Dell Technologies’ latest campaign features stories of CXOs on balancing work & life in the new normal
MAGGI launches its first-ever VFX ad campaign for the cricket season
Logicserve Digital launches ‘eMarket’ to help brands strengthen & scale up their e-commerce
ITC Ltd.’s campaign for ‘Sunfeast Caker’ appeals to consumers seeking instant snacking options
Zenith’s Adspend Forecast predicts faster recovery for e-commerce and video in global ad spend
Brightcove’s ‘The Future of OTT in South Asia’ report highlights the current and future OTT landscape
TRA’S Brand Trust Report 2020 ranks Dell as India’s Most Trusted Brand, followed by Mi and Samsung Mobiles
Verizon Media launches “Verizon Media ConnectID”- a unified ID solution for the cookieless future
BARC India renames ‘Impressions’ to ‘Average Minute Audience’ in line with global measurement standards
Havas Group India launches ‘Women Who Inspire’ to foster gender diversity and women leadership
Audi India and BBH launch AR filter for the Audi Q2 to be taken for a virtual spin
Manforce Condoms’ latest campaign #StandTogether urges people to fight against HIV
The Indian Express Group returns with its annual ’26/11 – Stories of Strength’ to celebrate COVID warriors
Greenlam’s latest campaign #InclusiveNormal sensitizes the audiences to the perils of COVID
TRRAIN-RAI show gratitude to the retail community with their #KhulkeBoloThankYou campaign
OkCredit launches ‘OkShop- Aapki Apni Online Shop’ to support small businesses