Editorial Desk

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eYantra acquires digital marketing agency Digital Ozone
InMobi launches in-game advertising for global brands, agencies
LMX announces its partnership with CAASie.co to accelerate adoption of Automated, Audience-Driven OOH
Dentsu APAC launches ‘Common Ground’ to unite offices
ASICS partners with Ravindra Jadeja to inspire young athletes to achieve conducive lifestyle
FMCG food, drink brands will increase their ad expenditure on digital channels by 7% a year to 2023: Zenith report
DoubleVerify uncovers, stops CTV-focused fraud Scheme ‘OctoBot’
To reinvent, help save the Earth, this Earth Day Ruder Finn launches a global campaign
After MagicPin, now CashKaro takes a dig at Cred with its new ad film #CashOverCoins
PRCAI launches #ItStartsWithYou campaign to combat covid-19
Dinesh Aggarwal, Joint MD, Panasonic Life Solutions to lead Panasonic India’s new Spatial Solutions Division
Havas Sports & Entertainment partners with YouGov to launch HI-Cricket
PUMA signs long-term partnership deal with Washington Sundar, Devdutt Padikkal
Adidas introduces the evolution of its brand attitude ‘Impossible Is Nothing’
Snapdeal releases its Pan-India campaign #Brand Waali Quality, Bazaar Waali Deal
Integral Ad Science (IAS) releases its Media Quality Report (MQR) for H2 of 2020
Almost 60% of Indian CMOs to have dedicated budgets for influencer marketing in 2021: ClanConnect.ai’s report
Power Gummies onboards Shraddha Kapoor as Brand Ambassador
TECNO ropes in Ayushmann Khurrana as its brand ambassador for India
DoubleVerify notifies the appointment of Doug Campbell as Chief Strategy Officer