Editorial Desk

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Media & entertainment revenue to grow 12-14% next fiscal
Eggfirst crafts India’s first rural-focussed conclave – Eggfirst Chalo Rural India Conclave
dentsu X launched its latest campaign #FreezerMeMcCainGharMeKarishma for McCain Foods India
Wiggles Christmas campaign #WinterWithWiggles celebrates the joy of giving
Zoo Media  introduces Employee Stock Ownership Plan (ESOP) 
Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns
Why Start-ups in India must prioritize and automate Performance Marketing 
Dentsu Programmatic launches Dentsu Curate in India
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID continues to gain strong industry support in APAC
MX Player drops the trailer of business quiz show – Business Baazi
Salesforce research finds marketers optimistic despite headwinds
AirAsia counts down biggest ever free seats sale with dynamic DOOH
Monster rebrands itself as FoundIt
Manforce Condoms partners with SAATHII to support HIV+ pregnant females
Landor & Fitch unveils new brand identity of Sugarbox
Talkwalker, Twitter release their latest Birdseye report, focusing on the #FinTwit community
Magnite’s new study ‘India Embraces the Streaming Era’ provides a closer look at video streaming viewership trends
This wedding season, Tanishq, Talented encourage soon-to-wed couples to talk about the marriage 
In-view ads tripled the ROAS compared to not-in-view-placements: IAS Case Study
MGID launches interactive rich media ads to help advertisers increase ad attention, engagement