Editorial Desk

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ZEE5 emerges as India’s top OTT app
Omnicom Media Group India launches OMNI Auto ROI Vault for optimized investment planning
UAE’s Phi Advertising goes Programmatic with Lemma 
Innocean India appoints Santosh Kumar as the new COO 
WICCI PR & Digital Marketing Council launches 2nd edition of the ‘I Lead’ Women Leadership Survey
Prega News launches new campaign #GuessNahiConfirmKaro for accurate pregnancy results   
MX Studios collaborates with Dubai Economy & Tourism, to bring an adventure-filled mini-series ‘A Spin Around Dubai’
With its latest campaign ‘Invest in Travel,’ Cleartrip aims to transform 2023 into a year of adventure, happy memories
The Trade Desk launches Galileo, a new approach for advertiser first-party data activation
DoubleVerify continues leadership in attention metrics, earning MRC accreditation for attention measurement solution
52% said that the time spent on digital has increased compared to the previous year – as per Axis My India January CSI Survey
Mahendra Singh Dhoni launches Garuda Aerospace’s first-ever digital film #KhetonKeKaptan 
Gypsy Moth launched rebranding campaign for Dindigul Thalappakatti
Media & entertainment revenue to grow 12-14% next fiscal
Eggfirst crafts India’s first rural-focussed conclave – Eggfirst Chalo Rural India Conclave
dentsu X launched its latest campaign #FreezerMeMcCainGharMeKarishma for McCain Foods India
Wiggles Christmas campaign #WinterWithWiggles celebrates the joy of giving
Zoo Media  introduces Employee Stock Ownership Plan (ESOP) 
Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns
Why Start-ups in India must prioritize and automate Performance Marketing