Editorial Desk

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JioCinema & MS Dhoni join forces for an encore with TATA IPL 2024
PubMatic Partners with Internews to enable ad investment
Urban Company and Talented’s new ad advocates for the dignity of labour for women masseuses
Wonderchef breaks kitchen stereotypes with its latest campaign #CookTogether
Unleashing Interactive Brilliance: Connected TV’s Paradigm Shift in Viewer Engagement and Advertising Innovation
UNICEF India and Ayushmann Khurrana Celebrate Radio Excellence for Child Rights
86% of Indian Internet Users Avail OTT Entertainment Services: Report
MamyPoko Pants highlights #PowerofDeepSleep in its new campaign  
Merkle unveils 2024 Customer Experience Imperatives research report
India shifts to a new socio-economic classification system, ISEC
Prime Video, Sony Pictures Television launch Sony Pictures – Stream
Ambuja & ACC redefine their brand presence through a Connected TV campaign
Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’
Jon Austin, Kate Stanners appointed as jury chairs for ABBY One Show Awards 2024
Aditya Birla Finance & Dentsu Creative India launch new campaign with KL Rahul
Sudhir Chaudhary’s Viral Impact: Unraveling the Popularity of India’s Esteemed Journalist
Jio-bp launches ‘You-Deserve-More’ campaign
JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024
DoubleVerify enhances proprietary ‘Made for Advertising’ (MFA) measurement & protection solution with tiered brand suitability categories
Ola announces a special luxury ride – OlaValentrip this Valentine’s Day