Editorial Desk

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Lodestar UM launches Full Colour Media
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Quora partners with Bombora to provide B2B audiences, ABM targeting to advertisers
In conversation with Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
SW Network unveils strategic growth initiatives, media buying, and performance marketing vertical, SW Growth Labs
Kaizzen expands portfolio with the launch of public affairs vertical
Human Mobile Devices enhances Maha Kumbh through government collaboration
Innocean takes a different route to launch the new Hyundai CRETA Electric
mCanvas unveils first-ever interactive CTV format, mCanvasTV
Navi Mumbai Police’s ‘Nasha Mukt Forever’ campaign takes centre stage at Coldplay concert
Indian PR Industry Surges to ₹2,500 Cr in FY23, expected to nearly double by FY30 AI, business outcomes, and Gen Z workforce leading transformation 
Piramal Pharma ropes in Yami Gautam as its brand ambassador for brand Little’s
Centerfruit goes all-in on taste with its campaign – Kaisi Jeebh Laplapayee
LS Digital unveils AI marketing stack to empower brands: AI as a default, not a choice
The Rise of AI-Generated Slop Sites: What Advertisers Need to Know
PUMA India signs PV Sindhu as Brand Ambassador
AI crawlers and scrapers are contributing to an 86% increase in general invalid traffic: DV Fraud Lab
PR Professionals expands presence in Telangana with Two New Client Wins: MIC Electronics and Stonecraft Group
Amazon Ads brings generative AI to Amazon Marketing Cloud with new SQL generator
Siddharth Dabhade, Former MD at MIQ,  joins Lemma as Chief Business Officer to lead Outcome Centric OOH solution