CTV Asia Symposium & Awards 2026 — Season 4 · Gurugram
Huella – Presenting Partner Presents
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Associate Partner Teads – Associate Partner
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Date
Friday, 8 May 2026
City
Gurugram, NCR
Venue
Courtyard by Marriott Downtown
Edition
Season 4 · 10th Edition
Register Interest →
About the Symposium

India’s only dedicated platform for most meaningful discussions on Connected TV Advertising.

CTV Asia Symposium brings together advertisers, agencies, platforms, and publishers to shape how brands reach the streaming generation.

From Mumbai to Delhi to Bengaluru — across 9 editions in 3 seasons — it has been the room where India’s CTV story gets written.

9
Editions across India
3
Seasons of insight
3
Cities — Mumbai, Delhi, Bengaluru
4+
Years shaping India’s CTV story

When CTV Asia Symposium launched in Mumbai in 2022, connected television was a conversation happening at the edges of media plans. Three seasons and nine editions later, it has become the defining forum for how India’s advertising industry thinks, debates, and decides on streaming.

Across cities, the Symposium has brought together the brands investing in CTV, the agencies planning it, the platforms building it, and the publishers monetising it. It has hosted the first serious conversations about programmatic CTV in India, launched the industry’s first CTV Awards, and given the ecosystem a stage to move from curiosity to commitment.

“CTV Asia Symposium isn’t a conference about where CTV is going. It’s where the people taking it there actually meet.”
Register Interest →
Theme for Season 4 · 2026

The Open Screen: Where Walled Gardens, Open Web and Creator Economy Collide

Three seasons ago, we asked whether CTV could work for Indian advertisers. Then we asked how to build it at scale. Then we asked whether it could be interactive, measurable, and performance-driven.

Season 4 asks the question that all of those were leading to: who actually owns the living room?

The connected television landscape in India has never been more open — or more complex. YouTube’s scale is meeting OTT’s premium inventory. FAST channels are democratising reach beyond metro audiences. Creator content is redefining what a TV ad even looks like.

“The screen is open. The question is who knows how to use it.”

For brands and agencies, this openness is both the opportunity and the challenge. Budget is fragmenting across fundamentally different inventory types, audiences, and measurement frameworks — each with its own rules, its own data, and its own definition of what good looks like.

Season 4 brings the whole ecosystem into the same room to work it out.

🏯
The Walled Gardens
YouTube, OTT platforms, and their premium closed ecosystems.
🌐
The Open Web
FAST channels, programmatic CTV, and open inventory at scale.
🎬
The Creator Economy
Creator content reshaping what a living room ad looks like.
📊
The Advertisers
Brands making budget calls in an increasingly fragmented world.
Meet the Speakers

Industry voices shaping the debate

Abhishek Mehta
Abhishek Mehta
Digital Marketing Lead – Health Care & Foods
Dabur
Abhishek Ranjan
Abhishek Ranjan
Digital Head – Catch Spices | Spiceco
DS Group
Amandeep Malhari
Amandeep Malhari
Head of Marketing
JK Maxx Paints
Akhil Sethi
Akhil Sethi
Head of Digital Marketing
JBL (Harman India)
Amit Chaudhary
Amit Chaudhary
DGM – Head of Growth and Digital
Orient Electric
Anil Shankar
Anil Shankar
Managing Partner – Head of Business
Starcom India
Anuj Somani
Anuj Somani
Senior Marketing Manager – Brand, Retailer, Digital & PR
Volvo Car India
Ashutosh Chaudharie
Ashutosh Chaudharie
GM – Consumer Marketing and Modern Trade
VI-JOHN Group
Chandan Singh Parihar
Chandan Singh Parihar
Digital Marketing Lead
SOMANY Ceramics
Gazal Bajaj
Gazal Bajaj
Head – Media Management
Nestlé
Ipshita Chowdhury
Ipshita Chowdhury
Head of Marketing
Motorola
Jasmeet Bedi
Jasmeet Bedi
Deputy VP – Digital Marketing
Canara HSBC Life Insurance
Kanika Anand
Kanika Anand
GM – Media
Airtel
Karan Khanna
Karan Khanna
Co-Founder & COO
Huella
Kiranpreet Kaur
Kiranpreet Kaur
Deputy General Manager – Marketing
Del Monte India
Nikita Singh Malhotra
Nikita Singh Malhotra
Head of Digital
Woodland
Nitin Guleria
Nitin Guleria
Head of Media
Mars
Prashant Nandan
Prashant Nandan
Senior Vice President – PMX
Publicis Groupe
Priyanka Bhardwaj
Priyanka Bhardwaj
Head of Media
Infinix
Prrincey Roy
Prrincey Roy
Co-Founder & CEO
Huella
Shaiphali Galhotra
Shaiphali Galhotra
Head of Digital Marketing & Content
Fujifilm (Instax Division)
Shailja Tiwari
Shailja Tiwari
Journalist
OPEN Media Network – RPSG
Sonal Shrivastav
Sonal Shrivastav
Head of Digital Marketing
Kenstar
Tarun Ummat
Tarun Ummat
Managing Director
Teads
Full Schedule

Agenda — 8 May 2026

Friday, 8 May 2026

Courtyard by Marriott Downtown, Gurugram, NCR

Pre-Event · Powered by CereOne
13:00
Roundtable
Exclusive Closed-Door Roundtable — Powered by CereOne
“The Brief That Never Existed — Why CTV Creative Is Still an Afterthought” · Invite-only · 10 speakers
Most CTV campaigns are running TV commercials on a streaming screen. This roundtable asks why — is it a creative briefing problem, a production budget problem, or simply that no one has defined what good CTV creative looks like for India yet? Invite-only format. Up to 10 senior practitioners. No recording. No attribution. Powered by CereOne.
Main Event · 8 May 2026
14:00
Doors Open
Registration & Welcome Coffee
30 minutes to settle in, collect badges, grab coffee
14:30
Opening
Welcome to Season 4
Setting the context for The Open Screen Era
Rahul Puri
Rahul Puri
Agency Reporter
Welcome address from the Agency Reporter team. A brief, sharp scene-setter on why Season 4 feels different — three seasons in, the CTV conversation has moved from “is it real?” to “who controls it?” and that is a harder, more consequential question. No slides. Just a point of view.
14:40
Keynote
“The Open Screen Thesis: Whoever Controls the Glass Controls the Decade”
A provocation — the CTV landscape has fractured into three incompatible worlds
Prrincey Roy
Prrincey Roy
Huella
The connected TV landscape in India has fractured into three incompatible worlds — walled gardens, the open web, and smart TV operating systems — each claiming to be the future. This keynote argues that only one of them can win, and that the choices advertisers make in the next 18 months will determine which one does. A provocation meant to split the room. Not a safe view.
15:00
Panel
“Whose Inventory Actually Works? Walled Gardens vs. Open Web — The Honest Conversation”
Advertisers, agencies and platform leaders debate the fundamental allocation question
Tarun Ummat
Tarun Ummat
Teads
Amit Chaudhary
Amit Chaudhary
Orient Electric
Anuj Somani
Anuj Somani
Volvo Car India
Gazal Bajaj
Gazal Bajaj
Nestlé
Advertisers keep saying they want transparency, then putting their money in closed ecosystems. Platforms keep saying they want open standards, then building proprietary measurement. This panel does not pretend the tension does not exist. Panellists are asked to bring real numbers, real frustrations, and real answers — not the version they give on stage at larger events.
15:45
Fireside
“The Home Screen Is the New Front Page — Smart TV OS, Aggregators & the Real Prime Time Battleground”
A conversation on the real estate that actually matters most
Before any content plays, there is a home screen. That screen — who built it, who sells it, who curates it — is quietly becoming the most valuable media real estate in India. This conversation goes behind the interface: what does it cost to appear there, who is winning the aggregation war, and what does it mean for brands that do not have a streaming app of their own?
16:15
Break
Networking Break — 20 minutes
16:35
Panel
“The Creator Is Now a Channel. So What Does the Ad Model Look Like?”
When YouTube becomes TV — the infrastructure question nobody has answered yet
Shaiphali Galhotra
Shaiphali Galhotra
Fujifilm
A creator with 10 million subscribers is now a primetime show — watched on the big screen, in the evening, by a family audience. The problem is that the ad infrastructure around them was built for a phone screen in 2017. This panel asks the uncomfortable question: are brands ready to treat creator inventory the way they treat broadcast? And if not, why not?
17:15
Session
“Press Play on Performance: Can Interactive CTV Finally Make the Big Screen Click?”
Short demo + panel · Shoppable ads, QR-triggered offers, attention-measured creatives
Akhil Sethi
Akhil Sethi
JBL (Harman India)
Karan Khanna
Karan Khanna
Huella
Shoppable ads, QR-triggered offers, attention-measured creatives — interactive CTV has been a promise for three years. This session opens with a short live demo of what interactive CTV actually looks like in 2026, then asks a tight panel why the industry keeps talking about it and not buying it.
17:50
Fireside
“The Budget Is There. The Clarity Is Not. A CMO Speaks Without a Deck.”
No talking points. One senior marketer speaks candidly about what CTV allocation actually feels like.
No presentation. No case study. No pre-approved talking points. One CMO sits down and answers the questions they usually deflect at industry events: where CTV sits in the media plan, what they still cannot measure, what they wish platforms would stop doing, and what would actually make them double the allocation. The format only works if the guest is genuinely candid — that is the only criterion for the invite.
18:20
Break
Stage Reset — 10 minutes · Transition to Awards
18:30
Awards
CTV Asia Symposium & Awards — Season 4 · “The Open Screen Honours”
India’s only CTV-dedicated awards ceremony · approx. 90 minutes
Recognising the campaigns, platforms, technologies, and people who moved the Indian connected television industry forward in 2025–26.
20:00
Evening
Cocktails & Networking
The conversations that didn’t finish on stage, continue here
Partners

Supporting the open screen conversation

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Associate Partner
Exclusive Roundtable Partner

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Looking Back

Previous Symposiums

S1
Season 1 (2022) — “Does CTV Work?”

Foundational questions. Is it growing? Can it replace linear? Are measurement and brand safety even possible? The industry was establishing legitimacy.

CTV Mumbai 2022
Mumbai · Edition 1
Visit microsite ↗
CTV Delhi 2022
Delhi NCR · Edition 2
Visit microsite ↗
CTV Bengaluru 2023
Bengaluru · Edition 3
Visit microsite ↗
S2
Season 2 (2023–24) — “How Do We Build the Ecosystem?”

Generational audiences, FAST platforms, sports, festive advertising, programmatic maturity, cookieless measurement. The industry was learning to operate at scale.

CTV Mumbai 2023
Mumbai · Edition 4
Visit microsite ↗
CTV Bengaluru 2024
Bengaluru · Edition 5
Visit microsite ↗
CTV Delhi 2024
Delhi NCR · Edition 6
Visit microsite ↗
S3
Season 3 (2025) — “How Do We Make It Interactive & Measurable?”

Interactive ad formats, performance outcomes, affluent audience migration, omnichannel orchestration — and Mumbai’s honest debate: why isn’t adoption matching the hype?

CTV Delhi 2025
Delhi NCR · Edition 7
Visit microsite ↗
CTV Bengaluru 2025
Bengaluru · Edition 8
Visit microsite ↗
CTV Mumbai 2025
Mumbai · Edition 9
Visit microsite ↗
Where to Find Us

Venue & Schedule

Courtyard by Marriott Downtown, Gurugram
MG Road, Sector 28
Gurugram, Haryana 122002
🚪 Doors Open2:00 PM
🎙️ Symposium Begins2:30 PM
🏆 Awards Ceremony6:30 PM
🥂 Cocktails & Networking8:00 PM
The People Behind It

Meet the Team

Founder
Rahul Puri
Agency Reporter
Conference Lead
Sakshi Malik
CTV Asia Symposium 2026
Awards Lead
Muskan Manchanda
CTV Asia Symposium 2026
Get in Touch

Contact Us

✉️
Email
Conference
Awards
General / Sponsorship
💬
WhatsApp — All Queries
Friday, 8 May 2026 · Gurugram, NCR

The Open Screen.
Be in the room.

Season 4 of India’s defining CTV forum — Symposium + Awards in one day.