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1. Content & Programming Excellence
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Best FAST Channel — Honors free ad-supported streaming television channels with compelling programming.
Best Live Streaming Service — Celebrates platforms delivering high-quality live content experiences.
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2. Platform & Technology Innovation
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Outstanding Streaming TV Platform — Acknowledges platforms with exceptional user experience and technical performance.
Best Upcoming Connected TV Platform — Recognizes emerging platforms showing innovation and growth potential.
Most Innovative Smart TV Home Screen — Honors manufacturers and operating systems creating intuitive home screens.
Best CTV AdTech Solution — Celebrates technological innovations in CTV advertising delivery and measurement.
Best AI-Powered Content Recommendation Engine — Recognizes platforms that use AI to provide personalized content recommendations.
Best Cloud-Based Streaming Solution — Celebrates cloud-based technologies that enable scalable, high-quality streaming experiences.
Most Innovative Use of Voice Assistants in CTV — Honors platforms or devices that integrate voice assistants to enhance user interaction.
Best Integration of Augmented Reality (AR) in CTV — Recognizes innovations that incorporate AR elements into CTV experiences.
Best CTV Platform for Accessibility Features — Acknowledges platforms that incorporate accessibility features like audio descriptions or subtitles.
Best CTV AdTech for Addressable TV — Celebrates solutions that enable addressable TV capabilities.
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3. Advertising & Campaign Excellence
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Best Creative CTV Campaign — Honors campaigns demonstrating exceptional creativity and engagement.
Best CTV Campaign for Awareness & Reach — Recognizes campaigns effectively utilizing CTV for broad market penetration.
Best Data-Driven CTV Campaign — Celebrates campaigns that effectively leverage audience data for targeting and optimization.
Best Branded Content Collaboration — Acknowledges innovative partnerships between brands and content creators.
Best Use of Interactive Ad Formats — Recognizing campaigns that effectively utilize interactive elements like QR codes or gamification.
Best Cross-Device Campaign — Honors campaigns that seamlessly integrate CTV with other digital platforms.
Best Data-Driven Storytelling — Celebrates campaigns that leverage data insights to craft compelling narratives.
Best Social Impact Campaign — Recognizes campaigns that use CTV to promote social causes or awareness.
Best CTV Campaign for Customer Acquisition — Honors campaigns that effectively use CTV to drive new customer acquisition.
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4. Measurement & Analytics Leadership
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Best Measurement Tool — Honors solutions providing accurate measurement of connected TV audiences and advertising performance.
Outstanding Use of Ad Data Analytics — Recognizes innovative applications of data analytics in CTV advertising.
Best Audience Engagement Strategy — Celebrates approaches that effectively capture and sustain viewer attention.
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5. Industry Leadership
⚠ Nominations not accepted in this category
This category is not open for nominations — winners are selected by the jury.
CTV Advertiser of the Year — Recognizes brands demonstrating exceptional strategy and results in connected TV advertising.
CTV Thought Leader of the Year — Honors individuals contributing significantly to industry knowledge and standards.
Rising Star in Connected TV — Celebrates emerging talent and companies showing promise and innovation in connected TV.
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6. Additional Categories
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Best Regional Content Platform — Recognizes platforms offering exceptional regional content.
Best CTV Advertising Agency — Honors agencies demonstrating excellence in planning and executing CTV campaigns.
Best Multilingual Content Strategy — Celebrates content strategies that cater to multiple languages and cultures.
Best Mobile-First CTV Experience — Recognizes platforms or apps providing a seamless experience across mobile and CTV.
Best Subscription-Based Streaming Service — Acknowledges subscription streaming services delivering outstanding content and UX.
Best Use of CTV for Political Advertising — Recognizes innovative political advertising strategies on CTV that effectively engage and inform voters.
Best CTV Advertising for Sports Content — Honors exceptional advertising strategies leveraging sports programming on CTV.
Best CTV Campaign for Brand Loyalty — Recognizes campaigns using CTV to effectively build and enhance brand loyalty.
Best Use of CTV in Cause Marketing — Celebrates CTV campaigns used to promote a cause, charity, or social issue.
Best CTV Advertising for E-commerce — Honors innovative e-commerce campaigns using CTV to drive sales and conversions.
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Grand Prix — CTV Brand of the Year
The highest honour — hover to learn more
Awarded to the brand that has most meaningfully and consistently embraced connected television as a strategic advertising medium. Judged across all entries on scale, creativity, innovation and measurable business impact.
Winner fee if awarded: ₹35,000 + taxes. Selected by jury across all entries.
