AliveNow Powers FYERS’ ‘Born To Trade’ MarketingCampaign with an Interactive Digital Engagement Hub
AliveNow, a global creative technology studio known for building cutting-edge interactive experiences, has successfully designed and developed www.borntotrade.in, the central digital hub for FYERS’ ‘Born To Trade’ campaign. The initiative celebrates the spirit, mindset, and journeys of Indian traders while driving meaningful engagement through immersive, tech-led experiences.
FYERS, a technology-focused stockbroking firm set out to connect with both seasoned traders and aspiring market participants through a campaign that reflected confidence, individuality, and the passion to trade. AliveNow translated this vision into a multi-experience website that served as the core of campaign communication and interaction. The platform featured two standout digital experiences, each designed to encourage participation, sharing, and repeat engagement.
The first was a custom video generator, allowing users to create their own personalised, branded hype video. By answering a few quick questions, users received a curated video that positioned them as Born To Trade, reinforcing self-belief and pride in their trading journey. Designed to be instantly shareable on social media, the experience amplified organic reach while placing the user at the centre of the brand narrative.
The second experience was a dynamic, competitive quiz, where participants were pitted against each other for top rankings on a leaderboard refreshed every 24 hours. This mechanic drove daily engagement and healthy competition, while enabling FYERS to reward high-performing participants with exclusive merchandise—further strengthening brand affinity and loyalty.
Watch more here: https://www.youtube.com/watch?v=qzZZP3BljJo
Together, these experiences allowed FYERS to engage deeply with its existing user base while also attracting new audiences, supported by effective promotion and sustained participation throughout the campaign lifecycle.
Commenting on the collaboration, Pranav Mathur, Creative Director at FYERS said:
“AliveNow were partners in the truest sense, not just executors. Siddharth’s inputs, opinions, and hands-on involvement elevated the Born to Trade microsite. Together, we brought a complex vision to life across teams, at remarkable speed.”
And Siddharth Satyanath, Senior Strategist at AliveNow, said:
“This project execution was a rich collaboration between AliveNow and FYERS, that facilitated the launch of a multi-faceted hub for the Born To Trade campaign that drove customer engagement and effective brand building conversations for FYERS. It was a great showcase of quality customer engagement stoked with effective media promotions and organic influencer buzz.”
The Born To Trade campaign stands as a strong example of how interactive creative technology—when paired with a sharp brand insight—can move beyond awareness to build participation, community, and long-term brand recall.
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