Saurabh Khattar

IAS enhances YouTube brand safety and suitability measurement offering
“Taking Action on Attention: How Integral Ad Science is Redefining Media Quality to Maximize Consumer Engagement”
In-view ads tripled the ROAS compared to not-in-view-placements: IAS Case Study
IAS report finds quality path optimization drives improved ROI, supply chain visibility
Measuring what matters on Connected TV
Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation
Indian marketers rank mobile, social media as top priorities for 2022 but ad fraud remains a huge challenge: Report
Digital Media Quality: If you cannot measure it, you cannot improve it