#Engagement

Teads Predictive AI: Shaping the Future of Creative Effectiveness
Attention drives action | mCanvas x Lumen study shows high-attentionads boost engagement, recall, & intent
Kargo and Vudoo Unite to Deliver Scalable, Shoppable AdFormats Across Premium Publisher Environments
CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study
JBL Partners with VDO.AI and Havas Media India to Redefine Festive Storytelling on CTV
InMobi, Glance Launch Festive Marketing Trends Report 2025, Highlighting 79% Surge in AI-Powered Shopping Recommendations
Lloyd Becomes First Brand in India to Deploy an AI Sales Agent in a Campaign, in Partnership with Silverpush’s Zimmer
Huella Services Unveils AIgnite: The Next Evolution in Creative Ad Intelligence for the Open Web
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Indian viewers embrace fashion ads on CTV with ~97% ad completion rate, reveals VDO.AI report