Perrier launches its first digital campaign in India
The digital series underlines the versatility of the product by associating with influencers from varied walks of life
In efforts to highlight the versatility of the product and to reach out to its consumers Hindustan Liquids has announced its first digital campaign #ThePerrierConfluence in India, for its iconic French brand- Perrier.The campaign will feature influencers from varied walks of life showcasing the idea of ‘making your own Perrier-infused drink’.
Highlighting the versatility of the Perrier Carbonated Water, the brand has brought together influencers from across segments to create beverages that are a reflection of their personalities. The idea behind the campaign is to also enunciate the aspect of having a Perrier anytime, catering to any mood. From an immunity booster for fitness enthusiasts, to cocktails for party animals, to a coffee with a twist, the #ThePerrierConfluence, has got you all covered!
The campaign aims to encourage and inspire consumers to make their variations and versions of drinks with everyday ingredients found at home.Ms. Chandni Kohli Dhall, Chief Marketing Officer, Hindustan Liquids Private Limited – Perrier, India said, “At Perrier, we are taking this time for our consumers to master the art of creating their own drinks from scratch. #ThePerrierConfluence campaign will particularly emphasize on how everyone and anyone staying at home can nudge their inner artist while choosing a healthier alternative because you don’t have to be a professional to whip up a great drink!”
Demonstrating the reflection of themselves by making Perrier-infused drinks, the digital campaign will consist of videos from Vicky Ratnani – Renowned Chef, Rizwan Amlani – Owner of Dope Coffee, Maheka Mirpuri – Celebrity Fashion Designer, Pankaj Kamble – Owner of Flairology, Smoke VODKA – India’s first home-grown Premium Vodka, Nikhil Chopra – Ex-Cricketer & Commentator, Karan Raj Kohli – Actor & Producer and Rahul Raghav – Bar Manager at Bombay Canteen & O Pedro.
“Regardless of what is one’s personality or what one is feeling, there is a Perrier drink out there, waiting to be made, that bears the same set of characteristics. We at Perrier would welcome and urge our consumers to share their version of Perrier-based drinks using the hashtag #ThePerrierConfluence.” Further adds Ms. Chandni Kohli Dhall.