Editorial Desk

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InMobi, Glance Launch Festive Marketing Trends Report 2025, Highlighting 79% Surge in AI-Powered Shopping Recommendations
Škoda Auto and Publicis Groupe India celebrate 25 Years of Fan Love with a Heartfelt Campaign: ‘Fans, Not Owners’
Silverpush Unveils AI Upgrade to Help Brands Advertise Smarter & Faster
Connected TV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks
Lemma Achieves New Scale in Programmatic DOOH Driving Measurable Outcomes from OOH Ad Spends.
IAB Tech Lab Releases Live Event Ad Playbook In Collaboration With Amazon, NBCUniversal, FreeWheel, And Index Exchange
Connected TV Asia Symposium 2025 – Mumbai: A Powerhouse Gathering That Redefined the Future of Omnichannel Marketing
Programmatic Asia Symposium 2025 – Mumbai: A Resounding Exchange of Ideas on the Future of Advertising
Havas Play India announces strategic leadership transition
DV DEEP DIVE: “Serving AI Slop” Understanding Advertiser Risks on Cooking and Recipe Websiteswith AI-Generated Content
Lloyd Becomes First Brand in India to Deploy an AI Sales Agent in a Campaign, in Partnership with Silverpush’s Zimmer
DV’s India Clients See 3% Year-on-Year Drop in Brand Suitability Violations: DoubleVerify’s Global Insights Report
Huella Services Unveils AIgnite: The Next Evolution in Creative Ad Intelligence for the Open Web
Adani Group Unveils the Third Film in the Hum Karke Dikhate HainSeries: “Story of Suraj”
Project Worldwide Bolsters India/South Asia Leadership with Strategic Appointments
Tilda Launches ‘Feel Home with Tilda’ Campaign to Celebrate the Emotional Journeys of Indians Abroad
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Indian viewers embrace fashion ads on CTV with ~97% ad completion rate, reveals VDO.AI report
Fixderma Steps onto the Track as Skincare Partner for Neeraj Chopra Classic, Celebrating Shared Values of Authenticity and Scientific Excellence
CloudTV Launches Connected TV Ads Platform, Partners with Magnite to Unlock Access to CloudTV’s 12+ Million Reach