Editorial Desk

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CavinKare’s digital-first personal care brand Buds & Berries to launch 40+ products across key categories
Salud Beverages to launch NFT collection in association with Token Runway
Bélora Paris’ unique take on Karwa Chauth is ticking all the right boxes
RENAULT, Lemma, and Yahoo launch a programmatic DOOH campaign for RENAULT KIGER at airports
Tummoc’s latest campaign ‘Commute Kahani’ highlights daily musing and travel tales of commuters
PubMatic Puts Publishers in Control with Major OpenWrap Enhancements
Adidas launches scannable ad film ‘QR to Qatar’ for the FIFA World Cup with Ranveer Singh
Parle G partners with Redwolf to launch the Genius merchandise collection
Chingari powered by GARI announces partnership with Scope Entertainment to promote budding artists
Ventes Avenues launches its proprietary adtech platforms- Attrimob and Apptomizer
Criteo unveils new DSP- Commerce Max, to scale retailer audiences across the open internet
IAS integrates Good-Loop’s Green Media Technology to offer carbon emissions measurement for digital advertisers
Optiminastic launches its virtual office- Optiverse, strengthens its Metaverse-As-A-Service offering for brands
ABD launches new ‘ICONiQ White Whisky’ in Metaverse, ahead of its market launch
Mankind Pharma’s Epic Condoms launches new campaign ‘Make Love Epic’
SocioClout launches Creatorsclout , its talent management vertical to empower creators and influencers across India
AI LOGISTIX rebrands itself, offers ‘Green deliveries with Zero Carbon emission’
Interactive Avenues and Matterkind launch ‘Connected TV Advertising Playbook’ for brands and agencies
Tata Capital’s latest campaign emphasizes the ease of making investments with Moneyfy
Triton Digital releases study on podcast advertising effectiveness in India