Havas Play, the entertainment, content, sports and social arm of Havas Media Network India, has played a key role in enabling Voltas’ first-ever celebrity endorsement in the history of the brand, bringing on board Ranbir Kapoor and Neetu Kapoor as brand ambassadors for Voltas, India’s leading cooling, and home appliances company.
While Voltas recently unveiled its latest campaign featuring the Kapoor duo, Havas Play partnered closely with the Voltas team through the process, contributing to talent identification, evaluation, strategic advisory inputs and helped shape the association.
For a legacy brand that has built strong consumer trust over decades without a celebrity face, this move represents a pivotal shift in brand strategy. Together, Havas Play and the Voltas leadership team worked to evaluate how celebrity could enhance cultural relevance while reinforcing category leadership. The campaign featuring the Kapoor duo was conceptualized to strengthen Voltas’ brand relevance and reinforce its position as a trusted category leader, with Havas Play contributing meaningfully to the talent evaluation and collaboration process that brought this vision to life.
The selection of Ranbir Kapoor and Neetu Kapoor was rooted in strategic alignment. As a mother-son duo with enduring appeal across generations, the pairing reflects familiarity, credibility, and contemporary resonance. The partnership has been structured to go beyond a single campaign moment, creating a scalable narrative that Voltas can build across multiple consumer touchpoints.
Jayant Balan, Head – Room Air Conditioner Business, Voltas Limited said, “Voltas has been a trusted name in Indian homes for decades, and this is a defining moment in our brand journey. Introducing our first ever celebrity endorsement is a strategic step, one that reflects our ambition to deepen emotional connect with consumers while reinforcing our leadership in the category. We are pleased to have had Havas Play as a thoughtful partner in shaping this association, and we look forward to building on this momentum in the months ahead.”
Pragya Bijalwan, Head of Marketing and Communications, Voltas, said, “As we embark on a new chapter of brand building, it was important for us to collaborate with ambassadors who embody trust, reliability, and multi-generational appeal. While the final decision and direction were led by our internal teams, we appreciate the support received from Havas Play during the partnership process.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “This partnership underscores the value of specialist capabilities within an integrated network. Havas Play was established to unlock the power of entertainment and culture for brands, and we are glad to have partnered with Voltas to support their vision for deeper cultural relevance. Enabling Voltas’ first-ever celebrity endorsement is a strong example of how strategic partnerships can accelerate brand momentum.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, “Celebrity alliances today must be rooted in insight and long-term value creation. We were pleased to collaborate with Voltas on this important milestone, supporting the process from an insights and evaluation standpoint to ensure this association strengthens Voltas’ brand equity while delivering measurable impact.”
With this mandate, Havas Play continues to strengthen its position as a strategic partner for brands looking to leverage celebrities, sports, and content ecosystems to drive meaningful business outcomes.
Link : https://www.youtube.com/watch?v=c50AGXao76c
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