Animmoov, a full-stack creative and media technology platform, announced a strategic partnership with PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance.
The partnership combines Animmoov’s creative innovation and media technology with PubMatic’s premium, transparent supply across connected TV (CTV/OTT), mobile, and desktop. Together, the companies will give advertisers and agencies across Asia-Pacific new ways to create, deliver, and optimize high-impact digital campaigns that drive stronger results for brands and higher value for publishers.
“Asia-Pacific is at an inflection point in digital advertising — brands demand performance, and publishers need formats that unlock real inventory value. By combining Animmoov’s AI-driven creative technology with PubMatic’s premium inventory at scale, we are enabling a new era of immersive, performance-led advertising across the region — delivering measurable outcomes for advertisers while giving publishers access to next-generation formats that command premium value,” said Nikhilesh Raghu, Chief Business Officer, Animmoov.
ENABLING MORE EFFECTIVE, CREATIVE ADVERTISING
Brands in APAC are increasingly seeking differentiated ad experiences that perform across channels. This collaboration makes it easier for marketers to execute creative-led, data-informed campaigns across PubMatic’s supply and Animmoov’s creative technology stack, unlocking a new level of efficiency and engagement.
ANIMMOOV CAPABILITIES NOW AVAILABLE TO PUBMATIC BUYERS
Through the partnership, buyers accessing media via PubMatic can leverage Animmoov’s creative solutions and tools to build more engaging advertising experiences. Key offerings include:
• Interactive Rich Media and CTV/OTT formats that deliver immersive, shoppable, and interactive ad experiences
• AI-powered creative production that allows brands to quickly adapt and optimize video and display assets across screens
• Dynamic Creative Optimization (DCO) for real-time personalization across CTV, mobile, and desktop
• Brand Lift and measurement tools that provide actionable campaign performance insights
• Mixed Reality and other next-generation formats that drive deeper audience engagement
• Seamless access to premium, transparent supply through PubMatic’s global publisher network, ensuring high viewability and brand-safe environments
By integrating innovative ad formats with high-quality supply, Animmoov and PubMatic deliver an end-to-end solution designed to improve campaign performance, efficiency, and scale for brands across APAC.
“This partnership combines PubMatic’s AI-powered platform and premium supply with Animmoov’s creative technology to help advertisers deliver more effective campaigns while enabling publishers to maximize the value of their inventory,” said Peter Barry, Vice President, Addressability & Commerce, APAC, PubMatic. “As CTV and digital video continue to grow across the region, PubMatic’s focus remains on applying data and intelligent automation to create real performance gains for both sides of the ecosystem.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives
