MiQ launches AI-powered technology, MiQ Sigma in India

MiQ, a global programmatic leader, held a special event in Mumbai marking the India launch of MiQ Sigma – its proprietary AI-powered platform designed to help marketers navigate the new-age multi-platform media ecosystem.

With commercial operations in India for over six years, MiQ has steadily grown into a leader in the programmatic space. The launch of MiQ Sigma marks a significant step forward in strengthening the company’s technology-led offerings in one of the world’s fastest-evolving advertising markets.

MiQ has a strong presence in over 20 countries globally, and is focusing on long-term growth in the Indian market by solving real market complexity and fragmentation issues across the programmatic ecosystem. MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity. This runs alongside MiQ’s strategic data partnership with Samba TV that enables advanced cross-screen television insights and analytics, bringing unified planning, activation and measurement capabilities. Together, these innovations put MiQ at the cutting edge of innovation for omnichannel programmatic marketing.

The launch of MiQ Sigma today was announced by Gurman Hundal, Global CEO & Co-founder of MiQ and Varun Mohan, Chief Commercial Officer India at MiQ, who both shared their leadership perspectives on the growing opportunities in India’s evolving media ecosystem. With its advanced AI infrastructure, MiQ Sigma aims to help Indian businesses not only drive more impactful media outcomes, but also help them make a mark on the international stage.

The launch also featured a live demonstration of MiQ Sigma, showcasing how the platform unifies fragmented data, media and performance signals into a single decision-support environment. The demo illustrated Sigma’s role in helping advertisers and agencies plan, optimise and measure campaigns across markets and platforms.

“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands,” said Gurman Hundal, Global CEO & Co-founder, MiQ.

“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens,” added Varun Mohan, Chief Commercial Officer India, MiQ.

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With MiQ Sigma, the company reinforces its long-term commitment to India, aiming to become the go-to market leader for complex, multi-platform programmatic activations through the combined strength of technology & expert industry insight.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives