Channel Factory Deepens India Investment AmidStrong Market Growth and AI Innovation

Channel Factory, the global contextual advertising company powering performance across walled gardens, announced three senior appointments across India, reflecting its continued growth momentum and strategic focus on the market.

Over the past two years, Channel Factory has strengthened its footprint across India, emerging as a preferred partner for brands and agencies seeking to maximize ROI through suitability, context, and AI-driven precision. The company’s expansion has been fueled by a combination of strong client partnerships, technology innovation, and a localized approach to business that has delivered consistent results.

“India continues to be one of the most dynamic and high-growth markets in Asia for Channel Factory,” said Kartik Mehta, Head of Asia & Chief Business Officer. “Our investments in regional leadership and local market presence reflect our commitment to empowering brands with technology that enhances performance. As we gear up for 2026, we’re expanding to new platforms and introducing the next generation of proprietary AI tools designed to redefine suitability and contextual intelligence for advertisers.”

Channel Factory’s rise in India has been recognized across major industry forums, including multiple wins at the E4M Programmatic Awards, Auto Marketing Awards,CTV Awards etc . The company’s campaigns for leading brands such as Tata Motors, William Grant & Sons, Kohler, MG Motor, Kia and LG have set new benchmarks in AI-powered contextual targeting and performance measurement, validating the company’s mission to bring effective advertising at scale.

To further strengthen its market presence and deepen client partnerships across key regions, Channel Factory has appointed Girjesh Chohan, Ishika Sharma, and Vivek Singh as Sales Directors for North, West, and South India, respectively.

Based in Gurgaon, Girjesh Chohan brings over 12 years of diversified experience in AdTech, MarTech, and custom inventory solutions, having served clients across Auto, FMCG, Consumer Durables, and E-commerce sectors. In Mumbai, Ishika Sharma, a digital sales professional with over 12 years of experience across Blis, Viacom18, Sony Pictures Networks India, and GroupM, will drive Channel Factory’s growth and partnerships in the West. Vivek, based in Bengaluru, brings over a decade of experience in digital and programmatic advertising. Prior to joining Channel Factory, he was with Mediasmart (an Affle company), where he led omnichannel, OTT, and CTV-led programmatic solutions for brands and agencies across southern India.

Commenting on the expansion, Amit Rathi, Country Director, Channel Factory India, said, “Channel Factory’s success in India has come from a blend of strong partnerships, data-driven storytelling, and contextual innovation. With Girjesh, Ishika, and Vivek joining our leadership fold, we are deepening our engagement across key markets and reinforcing our focus on measurable growth and client success. Our vision for 2026 is clear—to help brands optimize for context, culture, and commercial outcomes using the power of AI and suitability.”

As Channel Factory continues its strategic India expansion , the company remains focused on scaling its award-winning ViewIQ platform, deepening collaborations with global tech partners, and delivering contextually relevant, brand-safe environments that enable advertisers to achieve sustainable growth.

BMW India, together with Interactive Avenues, recently brought automotive storytelling to life with interactive CTV campaigns executed in collaboration with VDO.AI, a global leader in advertising technology. The campaigns showcased two of BMW’s signature models, the New BMW 2 Series Gran Coupé and the BMW X3, through immersive, action-driven CTV formats that set a new benchmark for engaging premium audiences.

Moving beyond traditional video, the campaigns enabled viewers to interact with the ad directly via their TV remotes. The BMW 2 Series Gran Coupé campaign offered a unique interactive carousel experience, while the BMW X3 campaign went a step further with a dynamic backdrop seamlessly layered behind interactive elements. Together, these innovations blended motion, design, and narrative into a captivating experience on the biggest screen in the home.

Powered by VDO.AI’s proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, encouraging deeper exploration in high-attention environments. By embracing interactive formats on CTV, BMW reinforced its commitment to innovation, performance, and digital-first consumer connections.

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“At BMW India, pushing boundaries is at the heart of everything we do, whether we’re building cars or creating memorable experiences,” said Vitesh Barar, Director-
Marketing, BMW India. “This collaboration with VDO.AI has redefined how we
approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”

Arjit Sachdeva, Co-founder and CTO of VDO.AI, remarked: “Partnering with a forward- thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and
transforming campaigns into immersive, memorable brand journeys through our
interactive technology”.

“We are proud to have been part of a project that blended luxury and technology so
seamlessly,” added Anjani Sankhyan, Associate Vice President, Interactive Avenues.

“With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives