AdLift’s Tesseract Pioneers “Brand Share of Voice” Feature to Track Brand Mentions in AI Search
AdLift, a global digital marketing agency (acquired by Liqvd Asia), announced the launch of a breakthrough feature in its AI visibility platform Tesseract. The new “Brand Share of Voice (SOV)” feature empowers brands to measure and monitor how often and where they are being cited by AI models, including ChatGPT, Gemini, and Google’s AI Overviews.
With AI-driven search increasingly replacing traditional click-throughs, the need to understand how brands are represented in machine-generated answers has never been greater. Brand SOV goes beyond surface-level data by showing not just how many times a brand is mentioned, but also which sources are being cited most often.
“Marketers in India are facing a visibility challenge in the zero-click era. Tesseract’s Brand SOV gives them the power to identify citation gaps, benchmark against competitors, and take actionable steps to strengthen authority across AI-driven search,” said Prashant Puri, CEO & Co-Founder, AdLift.
The dashboard includes detailed Brand SOV reports, complete with source rankings, frequency counts, and exportable insights enabling CMOs, brand managers, and SEO teams to proactively manage digital trust.
AdLift is among the first in India to offer such AI-centric visibility tracking at scale, underscoring its commitment to helping businesses stay ahead of the AI revolution in search. Visit the website for more information https://tesseract.adlift.com/.
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